Tourism Minister’s initiative in Thailand pays dividends | Daily News
Positive increase in Thai tourist arrivals

Tourism Minister’s initiative in Thailand pays dividends

Vignettes from Thailand
Vignettes from Thailand

Sri Lanka has seen a positive increase in the number of tourist arrivals from Thailand, as a result of the initiative taken by the Minister of Tourism Development, Wildlife & Christian Religious Affairs, John Amaratunga to develop the untapped Thai outbound market.

A delegation led by Minister of Tourism Development, Wildlife & Christian Religious Affairs John Amaratunga and Jeevana Fernando – Assistant Director of Sri Lanka Tourism Promotion Bureau (SLTPB), visited Thailand as the first initiative to showcase Sri Lanka at the Thai International Travel Fair and subsequently, on a separate exercise along with the Sri Lanka Embassy in Thailand, supported by SLTPB in organizing an event called THAIFEX World of Food Asia, which was held last week, combining a consumer promotion, food tasting and export products by the Exporters registered with Export Development Board.

Nearly, 15 Destination Management Companies from Sri Lanka participated at this event, which was highly successful. Thailand has proven itself to be a very crucial market for Sri Lanka, sharing similarities between culture, heritage and religion of the two nations. Kshenuka Seneviratne , former Ambassador for Sri Lanka in Bangkok also participated at this event.

On this mission, the next strategy of the Minister was to meet the high profile Buddhist (Monks) within Thailand who control the entire Thai population, where 93% of the citizens are Buddhists. During the visit, the ministerial delegation also had a detailed discussion with the Governor of the Tourism Authority of Thailand to identify measures taken by Thailand during crisis situations, which could be applied to Sri Lanka, respecting the directions given by the Governor of Tourism Authority of Thailand (TAT) to execute more PR Campaigns as recovery measures. The Minister invited the Governor to visit Sri Lanka with a Delegation of Travel Agents, Media and also Buddhist Monks.

After accepting the invitation of the Minister, the Deputy Governor of Tourism Authority of Thailand (TAT), responded by visiting Sri Lanka with 38 Travel Agents, 20 media on a three-day Familiarization tour hosted by SLTPB, while 45 Buddhist Monks visited Sri Lanka on the 5-day pilgrimage alongside with a FAM tour from June 27 to 1st of July, 2019.

During their stay in Sri Lanka, the group of Buddhist Monks had an exclusive opportunity to meet President Maithripala Sirisena and further develop the religious and cultural ties between the two nations.

A memorandum of Understanding on Tourism Cooperation between Sri Lanka and Thailand was signed on June 27, 2019, as a result of the Minister’s visit. The MOU signing was followed by a series of other events.


Visit Kapruka.com Sri Lanka's Largest online shop. Over 125,000 unique categories such as Fresh Flowers, Cakes, Food, Jewllery, Childrens Toys and other Sri Lankan e-commerce categories. Low delivery cost to most cities here and free delivery in Colombo.

 

Add new comment