CIC introduces 3 new packs with rebranding as ‘Besto’ | Daily News

CIC introduces 3 new packs with rebranding as ‘Besto’

In a move to be more customer friendly with more convenience, CIC chicken has been re branded as “Besto” chicken a couple of years ago.

While advanced technology and international food safety standards have earned customers’ trust for CIC chicken as the highest quality available in the country. Now ‘Besto’ stands as a unique brand for chicken and poultry products coming in 3 convenient packs as family pack, pre-cut skinless, and pre-cut.

“Today chicken is the cheapest available protein for Sri Lankans and CIC chicken is the least human handled product in the island. Our processing plant is a state- of- the-art automated plant equipped with modern technology. We have automated many areas in chicken processing and use advance technology to retrain high quality of chicken meat,” Ajith Weerasinghe, CEO, CIC Poultry Farms Ltd said.

What is so special with ‘Besto’ chicken is the fact that everything from chicks/chicken feed to broiler chicken is made within the company. CIC Poultry Farms Ltd has its own feed production facility, breeding farms and hatcheries to produce Day Old Broiler chicks. The same quality management is applicable to each area. Therefore, we have high level of traceability for our Besto Chicken. In addition to following all international standards pertaining to food safety, the company has obtained ISO 22000 and HACCP certifications.


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