Fashion Bug celebrates 25 years | Daily News

Fashion Bug celebrates 25 years

Celebrating a journey of 25 years in a constantly evolving industry such as fashion, is no easy task. Yet for Fashion Bug, a brand that has built a strong reputation for high quality fashion accessories and apparel in Sri Lanka, that journey commenced with one just small outlet in 1994. Today, firmly established as a leader in fashion apparel, Fashion Bug operates 15 branches islandwide, with supplies from over 2000 suppliers while providing direct employment to over 800 people.

Fashion Bug is credited with the introduction of one price tag method to Sri Lanka; today, the Fashion Bug legacy is one that speaks of strong branding, customer oriented thinking and staying ahead of trends that are customer centric and innovative.

“Celebrating 25 years is a story of much significance for us,” said Shabier Subian, CEO of Fashion Bug, “it is not only a story of building a strong fashion brand but also one of true Sri Lankan business success and resilience, emerging as a leader in a competitive market.”

The Fashion Bug legacy is also about connecting with the community, the store has established “Sisu Dirimaga” Foundation which reaches out to students in economically challenged communities through various mechanisms such as providing career guidance and meeting infrastructural needs.

“We have established our CSR endeavours as a way of sharing our resources with our community and our customers.

We are hoping to celebrate the 25 year anniversary with a series of such activations while offering special benefits for our customers,” Subian said.

The Company plans to celebrate 25 years at a national level with several initiatives such as refurbishing hospital wards and railway stations and conducting signature career guidance programs across the island.


 

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