New season of swim and luxury resort wear | Daily News


New season of swim and luxury resort wear

The fifth edition of OLU Swim Week Colombo will unveil the latest trends in swim and luxury resort wear presented by nine Sri Lankan designers and six international designers, as well as a newly conceptualized live fashion presentation by eight high potential emerging designers.

This season, CFW Swim Week Colombo brings together four creative industries namely Art, Fashion, Food and Music to host a week-long creative festival titled “Celebrate Colombo” presented by So Sri Lanka, Sri Lanka Tourism and Promotion Bureau (SLTPB). Celebrate Colombo will take place from August 3 to 10 with Swim Week Colombo runway shows taking place from August 8 to 10. OLU Swim Week Colombo will be partnering with three key hotels for the first time this season – Hilton, Colombo, Galle Face Hotel Hotel, and Shangri-La Hotel, Colombo.

OLU Swim Week Colombo is Asia’s first fashion week dedicated to swimwear and resort wear, which highlights Colombo as a burgeoning tourist destination. As demonstrated in its previous editions, Swim Week Colombo is the foremost platform for swimwear designers in Sri Lanka as well as the region and brings together some of the leading minds in the fine art of swimwear the world over.

OLU Swim Week Colombo was established in 2015 with the vision of creating a global platform for swimwear and positioning Sri Lanka as the swimwear capital of the world. Sri Lanka is renowned globally for its world-class swimwear manufacturing capabilities, having engineered and produced swimwear for some of the world’s finest swimwear brands. This existing knowledge and expertise, along with Sri Lanka’s strategic position as an island with world-famous beaches and holiday attractions, lends the country the potential to become a global swimwear hub.

“Swim Week Colombo is a strategic fashion development project which aims to showcase Sri Lanka as an expert in swim and resort wear. We want to showcase Sri Lanka as an international hub which drives the direction for swim and resort wear in the world. In addition to this, we also want to highlight Sri Lanka as a world class tourist destination for a tropical holiday” said Ajai Vir Singh, Founder and Managing Director of Colombo Fashion Week.

The upcoming Swim and Luxury Resort Wear ’20 edition will feature prominent names in Sri Lankan fashion design such as Sonali Dharmawardena; Meraki; Rum Punch; Koca; Pigeon Island; Maus; Peronie Stefel; La Pard and launching for the first time will be Wraith by Dinesh Chandrasena. Among the international desginers, several renowned designers will showcase this season, namely Wendell Rodricks; Aqua Blu; Studio Verandah; Aviva; Niveditha Saiboo; Eka by Rina Singh; and ITR.

The Title Partner of Swim Week Colombo, OLU Tropical Water, a premier Sri Lankan brand of natural mineral water will add a little sparkle to its partnership with Swim Week Colombo by unveiling Sri Lanka’s first brand of sparkling water - Olu Tropical Sparkling.

“Swim Week Colombo has established itself as a key event in the Asian fashion calendar and this year’s festivities coupled with the Celebrate Colombo creative festival showcases Sri Lanka as a fashion and tourist hub.” stated Shalindra Fernando, Chief Executive Officer of Liquid Island (Pvt) Ltd, which owns and operates OLU Tropical Water.

Celebrate Colombo 2019 will feature an Art Exhibit, which will bring together an unprecedented 45 established and emerging Sri Lankan artists to collaborate on a never-before-seen project which embodies the spirit of Sri Lanka. A Food Festival will take place with partner restaurants and hotels packing a flavourful variety of events throughout the week. There will also be a series of Curated Music Events which will add to the celebration, and pockets of live music events will dot the city during the week’s festivities. 

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