Cinnamon launches ‘Bring A Friend Home’ campaign on World Friendship Day | Daily News

Cinnamon launches ‘Bring A Friend Home’ campaign on World Friendship Day

Sri Lankan Airlines comes on board as the Official Airlines partner…Left to right - Gayan Peiris, Manager Corporate Events and Promotion of Sri Lankan Airlines, Nalaka Amaratunga, Chief Executive Officer Walkers Tours Ltd., Minister John Amaratunga, Minister of Tourism Development and Christian Religious Affairs, Hanaa Singer, UN Resident Coordinator, Dimuthu Tennakoon, Head of Worldwide Sales and Distribution Sri Lanka, Hishan Singhawansa, Executive Vice President John Keells Holdings and Sector Head of Le
Sri Lankan Airlines comes on board as the Official Airlines partner…Left to right - Gayan Peiris, Manager Corporate Events and Promotion of Sri Lankan Airlines, Nalaka Amaratunga, Chief Executive Officer Walkers Tours Ltd., Minister John Amaratunga, Minis

Cinnamon launched ‘Bring A Friend Home’ (BAFH) campaign to assist and spearhead tourism recovery in Sri Lanka and also to overcome challenges faced by the tourism industry.

“The campaign is set to expedite the tourism arrivals to the country and is part of Cinnamon’s contribution towards the recovery process,” said Dileep Mudadeniya - Vice President John Keells Group, Head of Brand Marketing Cinnamon Hotels & Resorts.

The initiative encourages Sri Lankans living here and overseas as well as expats living in Sri Lanka to nominate foreign friends to visit the island through an array of attractive packages.

The key objectives of this campaign are to communicate a sense of urgency to visit Sri Lanka and create user-generated content to spread the message that Sri Lanka is safe to visit.

The campaign is developed to generate much needed positive publicity to Sri Lanka.

BAFH follows a simple 4-step process; Register - Invite – Accept – Travel. Sri Lankans living here or overseas and even expats living in Sri Lanka with a resident visa are eligible to nominate foreign friends to this campaign. Invitations can be sent until December 15, 2019 for stays within the same period.

Kishu Gomes, Chairman, Sri Lanka Tourism Promotion Bureau stated “It is a timely initiative by Cinnamon to help regain Sri Lanka’s formerly attained standard of tourism as an island that was known as one of the must-travel places for year 2019. Projects of this nature will globally amplify the impact of the destination and trigger an international prerequisite to visit Sri Lanka. This campaign will help spread a positive outlook of the country across the world, showing that it is safe to visit and is open to tourism.”

Cinnamon presents Bring A Friend Home In association with So Sri Lanka, Cinnamon Life and Kapruka, with Sri Lankan Airlines as the Airlines partner, Triad as the Creative and Website partner, Colombo Jewellery Stores as the Jewellery Partner, eMarketing Eye as the Digital Partner, Cinnamon Air as the Domestic Airline Partner, while supported by Positive Sri Lanka and Love Sri Lanka.

 


 

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