Dentsu Grant Group launches Amnet operations | Daily News

Dentsu Grant Group launches Amnet operations

Neela Marikkar,Chamith Buthgamuwa & Nisal De Silva
Neela Marikkar,Chamith Buthgamuwa & Nisal De Silva

Dentsu Grant Group has announced the launch of Amnet, the programmatic expert from Dentsu Aegis Network, in Sri Lanka. Amnet is a trusted source for programmatic buying and audience management solutions.

Amnet comprises a team of programmatic experts from the Dentsu Aegis Network, who specialize in programmatic buying, programmatic media planning, data analytics and audience data. Amnet’s mission is to build and leverage data, in order to deliver more meaningfuland personalized messaging insights.

With the launch of Amnet, Denstu Grant Group is once again set to disrupt the status quo of digital advertising through expanding local media inventory and offering more sophisticated, customized campaigns to clients.

Speaking on the launch, Shamsuddin Jasani, Group MD, Isobar South Asia and Executive Sponsor AMNET South Asia states, “Sri Lanka’s advertising trends have considerably shifted from traditional to digital advertising behaviour within a short span of time. As a leading global player in digital, we wanted our clients to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka.”

“It’s been an incredible year for Dentsu Aegis Network in Sri Lanka...constantly innovating and disrupting the local advertising industry. After successfully becoming the fastest growing digital agency in the country this year, we asked ourselves, what could we do next? Embracing data is in the DNA of our network and what we have been spearheading here in Sri Lanka as a business. So, we are thrilled to announce the launch of Amnet, one of the premier programmatic platforms available in the world to-date,” commented Neela Marikkar, Chairperson and Managing Director, Dentsu Grant Group.

“With client needs evolving for quicker turnarounds and data-driven marketing at scale, we needed to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka. This is head-and-shoulders above anyone else in the market on Programmatic media buying,” said Chamith Buthgamuwa, Director Isobar, Sri Lanka & Response at Dentsu Aegis Network.

Nisal De Silva, Associate Director from Isobar Sri Lanka, will lead the digital programmatic operations for Amnet in Sri Lanka.


 

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