‘AVIKI’ low GI wholegrain rice introduced | Daily News

‘AVIKI’ low GI wholegrain rice introduced

‘AVIKI’ - a healthy variety of rice produced by Grains n Green Pvt. Ltd., had been introduced to the local market.

“The indulgence in gluten free and low GI Rice and rice products is high among consumers worldwide, as these varieties of rice are produced by the use of natural ingredients,” said Roshan Perera, Managing Director of Grains n Green.

“Hence, consumers need not worry about the presence of chemicals or pesticides in their rice. Moreover, nutrition is the key reason behind eating wholegrain rice. The three new varieties of health rice includes, ‘Forbidden Rice’, ‘Suwandel’ and ‘Kurula Thuda.’

Entrepreneur Roshan Perera at 22, was considered the youngest Sri Lankan billionaire entrepreneur to run organizations with over Rs. 10 billion turnover. His business empire was diversified into Ceramics, Agriculture, Packaging, Freight-forwarding and Investments.

“I am confident that the market research report on the increased awareness of health food, trends among consumers is expected to impact the market outlook in the future. Grains n Green classifies this emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth.”

“The initiative aims to encourage people to switch to eating gluten free and low GI brown rice in support of the national drive to fight diabetes. The new packs of AVIKI gluten free and low GI brown rice, would be made more visible and prominent to shoppers.”

The AVIKI range would be progressively rolled out to all leading supermarkets. “We would be encouraging everyone to adopt an active lifestyle and a healthy diet through a public campaign on low GI brown rice.”

 


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