Young Lions team from Fonterra at Cannes Lions Festival | Daily News

Young Lions team from Fonterra at Cannes Lions Festival

Fonterra Brands Sri Lanka Young Marketers Ashane and Tharusha meet with global marketing industry leaders such as Marcelo Pascoa – Head of Global Marketing Burger King
Fonterra Brands Sri Lanka Young Marketers Ashane and Tharusha meet with global marketing industry leaders such as Marcelo Pascoa – Head of Global Marketing Burger King

Last week, more than 50young professionals from around the world came together to pitch ideas and showcase their leadership at the prestigious Young Lions Marketers Competition 2019 held at the Cannes Lions International Festival of Creativity in France. Taking place annually, the five-day festival and awards is one of the world’s biggest gatherings for the global creative marketing community and explores and celebrates the value of creativity in branded communications.

Ashane Ranabahu, Category Manager –Advanced Nutrition and Tharusha Hettiarachchi, Assistant Brand Manager –Adult Milk Powders from Fonterra Brands Sri Lanka proudly represented their nation in Cannes Young Lions Marketers competition this year, one of the most intense and fierce contests at the festival.

The duo competed against top Sri Lankan corporates to win the local title, going on to compete head-to-head with teams from more than 25 other countries during an inspiring and rigorous week.

Commenting on the experience and achievement, Ashane Ranabahu said, “Our experience at Fonterra, particularly in innovating and renovating products as well as catering to evolving consumer needs, is what gave us the edge and confidence to participate in this competition.

Tharusha Hettiarachchi said, “We feel honoured and delighted to have been a part of this prestigious competition and to have been immersed in an unparalleled learning experience at Cannes. It was inspiring to work for 30 hours straight at the Young Lions Marketing competition on a project related to giving back.

Fonterra Brands Sri Lanka Human Resources Director Dinusha Jayamanne said today’s businesses must enable tomorrow’s leaders to identify and fulfil this purpose.

“Our own purpose to make Sri Lanka a healthier, happier nation and our corporate values that bind us together, are at the heart of everything our people do. We empower them to achieve their extraordinary through a range of diverse learningand growth experiences, whether it be global exposure, short term assignments across functions or markets, capability building or through the creation of bigger, enhanced roles.

I am proud of our bright, passionate talent, Ashane and Tharusha, who have leveraged the experiences they have had to make their way to the prestigious Young Lions Competition 2019”.

“At Fonterra, we’re committed to building an environment that fosters diversity, rewards good performance and empowers our people to pursue their passions,” commented Jayamanne.

 


 

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