SLIM introduces PCM preliminary courses | Daily News

SLIM introduces PCM preliminary courses

Youngsters who yearn to enter the fascinating world of Marketing encounter the challenge of finding the right mentors to guide them towards their goal. The Sri Lanka Institute of Marketing (SLIM), the national body for Marketing in Sri Lanka caters to them as a true mentor on their quest towards becoming fully fledged marketers in future.

The Preliminary Certificate in Marketing (PCM), a three-month course introduced by the Sri Lanka Institute of Marketing (SLIM) in 1988 was aimed at imparting basic knowledge in Marketing, which has been sought by many in the field as the first step towards learning in the field.

Marketing as a lifestyle, not simply a career, andit will assist all professionals in raising their professional standards. Educating budding marketers on the basic and fundamental theories of Marketing with business world examples is the core object of SLIM PCM. The second intake for the year has just started and the inauguration was held in the Colombo, Kandy and Matara business schools recently.

Charaka Perera, the CEO of Laugfs Salt & Chemicals and Laugfs Holdings Ltd graced the occasion as the guest speaker and statedthat after commencing his Marketing studies at SLIM with PCM, he realized the importance of Marketing for one’s career and life as a whole. PCM motivated him to qualify in Marketing and it was the stepping stone towards a Postgraduate Diploma in Marketing.

Suranjith Swaris, the President of SLIM stated thatSLIM’s area of expertise is to groom marketers to suit both the Sri Lankan and global arenas.“The competitive environments in workplaces urge more and more students to enroll in Marketing studies. Some of the top marketers in the corporate sector, will be among the most experienced lecturers to mentor you on the practical aspects of Marketing and how best to secure your career path in the discipline. Further PCM lays the foundation to obtain a Postgraduate Diploma in Marketing (PGDIP),” he said.

Speaking about the program, Roshan Fernando, the Vice President of SLIM, mentioned that it is designed to suit the current requirements of the corporate world, “Even people from non-Marketing disciplines follow PCM, as they understand that Marketing is essential toprofessionalgrowth.



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