OPPO is delighted to announce that, through partnership with the All England Lawn Tennis Club (AELTC), it has become the first Official Smartphone Partner and first-ever Asian partner of The Championships, Wimbledon.
OPPO, a leading global smart device brand, has a strong pedigree of partnerships in sport as the official mobile phone partner to FC Barcelona and the International Cricket Council (ICC), and this exciting new partnership represents the brand’s first move into tennis.
The five-year agreement, which begins for The Championships 2019, demonstrates the mutual opportunity presented when two brands come together to grow their presence in key developing markets. OPPO will use the strength of the Wimbledon brand to grow its presence across the UK and Europe, and demonstrates the determination of a long-term investment in the market. AELTC will benefit from OPPO’s considerable brand strength to grow the reach of Wimbledon in markets that OPPO covers, particularly China.
A central part of the partnership, in line with Wimbledon’s motto of “In Pursuit of Greatness” and OPPO’s commitment to product innovation and design, will be the use of OPPO’s smartphone technology at the championships.
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