SLIM celebrating 20 years in the hill country | Daily News


SLIM celebrating 20 years in the hill country

The Sri Lanka Institute of Marketing (SLIM) has been in the forefront of educating and promoting the fraternity in all aspects of the profession.

As the National body for Marketing in Sri Lanka SLIM has progressively been spreading its reach to different areas of the country.

Following decades of making successful inroads to many parts of the island SLIM celebrated another milestone, the 20th anniversary celebration of its presence in the hill country with more than 100 guests which consisted special invitees, lecturers, past students of SLIM and top corporates at the Hotel Earls Regent Kandy recently.

SLIM was established in 1970 in Colombo. Following its success in educating young marketers in the western province, SLIM set up an operating centre in the hill country in 1999 to provide aspiring marketers with an opportunity for a quality education in marketing.

The operations in Kandy were initiated with a mini office being set up for student and examination registrations in the Chamber of Commerce and Industry. SLIM - Kandy initially offered the Preliminary Certificate in Marketing (PCM) and the Postgraduate Diploma in Marketing (PGDIP) programs. With the increasing demand for more such educational programs a SLIM branch was opened in Kandy in 2005.

Having expanded over the years, the Kandy branch currently offers the following courses: The Preliminary Certificate of Marketing (PCM), which is considered one of the most effective short courses in Marketing. The Certification in Digital Marketing (CDM), designed to discover the rudimentsof various aspects of digital marketing and the online communication eco system and Certification in Services Marketing (CSM), designed to introduce the changing nature of services marketing environment, concepts and strategies unique to service businesses and provide skills to manage services efficiently.

Sharing his thoughts on this milestone, Pradeep Edward, President SLIM and also the CEO of Lanka Hospitals Diagnostics said, “With 20 years of providing education to the hill country, SLIM prides itself in educating aspiring marketers not only in Colombo, but throughout the whole island. With innovation being the keyword, SLIM takes every opportunity to promote and further develop Sri Lanka’s marketing industry. SLIM as the leading institute for marketing in Sri Lanka is determined to elevate the status of marketing in the country by recognizing the best from the best by providing knowledge on the latest developments to the marketingfraternity.”

Sanath Senananyake, CEO and Executive Director of SLIM said, “SLIM – Kandy has provided education to thousands of graduates and diploma holders over the years. The institute also pays tribute tothe Kandy Students’ Association (KSSA), hailed as the foremost pioneering student body of the Sri Lanka Institute of Marketing.”

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