‘Singer’ wins ‘Most Popular Brand Name’ at SLIM-NIELSEN awards | Daily News

‘Singer’ wins ‘Most Popular Brand Name’ at SLIM-NIELSEN awards

The jubiliant Singer Team with the award.
The jubiliant Singer Team with the award.

The number one trade name ‘Singer’ which reigned as the supreme trade name for the past twelve years continues its legacy for the 13th year when the brand was awarded the Most Popular Brand of the year at the recently held SLIM-NIELSEN award ceremony.

Sri Lanka Institute of Marketing in collaboration with the top market surveying institution, NIELSEN conducted their annual awards ceremony at the Water’s Edge Hotel. Apart from the Most Popular Brand, Singer has won the Consumer Durable Brand of the year award too for the consecutive 13th year. This accolade itself a true testimony to the solid trust customers have bestowed on Singer brand name over the years.

The award is considered by the voting of island-wide consumers of a spectrum of age categories and purely based on people’s choice.The survey is conducted covering many fields such as films, tele dramas, media, brand names, media representatives, advertisements and etc. to find out the most popular names annually and considered as most prominent such annual event of the country.

Singer Sri Lanka’s Marketing Director Kumar Samarasinghe considers this award as finding out the best of the best in relevant fields and take the opportunity to thank Sri Lankan consumers for voting for Singer for over a long period of thirteen years.

“Among the giants of many market brands, becoming the number one brand is no easy task. It is for the long term trust of the consumers brought this victory for Singer. This cannot be done by individually. It is possible with a well-organized teamwork. While we serve the customers as a team we always consider our duties giving top priority. We always want to introduce world’s newest products to the local market. Our each and every product comes with an incomparable guarantee and a trusted after sales service.”

Singer Sri Lanka is conducting many Corporate Social Responsibility Projects throughout the year. The clean drinking water projects and medical equipment donation for blood sample testing in Kidney decease affected areas are two pilot projects by the Singer.

Singer Sri Lanka’s Chief Executive Officer Mahesh Wijewardena said he share the pride of Singer’s continuity as the most popular brand for 13 long years and highlighted the fact that this achievement has been possible due to dedicated service of all Singer employees who worked as a team.

“We have come a long way with trusted excellence. There is no single house in the country that has not using Singer products. We have started with internationally acclaimed Singer sewing machine and now have widen our horizon in education, agriculture, communication, industrial and many more sectors. All our products and services are available in Singer Plus, Singer Mega & Sisil World showrooms and in future we hope to expand our branch network with new state of the art showrooms. Opening of new branches and upgrading of existing branches will be done allowing a smooth service to all customers.”


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