Prima Ceylon Celebrates landmark 40 Years in Sri Lanka | Daily News


 

Prima Ceylon Celebrates landmark 40 Years in Sri Lanka

(From Left to Right) Ranjan Amarasinghe – Principal, Prima Baking Training Centre,Dharshana de Silva – Asst. Group General Manager, Prima Group, Sri Lanka, Sunil Leeniyagoda - Director/ Group Treasurer, Prima Group, Sri Lanka, Ong Jhon Seon-General Manager, Prima Ceylon (Pvt.) Ltd., Tan Beng Chuan - Group General Manager, Prima Group, Sri Lanka, Ravindra de Coonghe- Head of Sales and Marketing, Prima Ceylon (Pvt) Ltd., Cheng Yueh-Chin  Factory Manager, Prima Ceylon (Pvt )Ltd., Steven Kok -District Manager,
(From Left to Right) Ranjan Amarasinghe – Principal, Prima Baking Training Centre,Dharshana de Silva – Asst. Group General Manager, Prima Group, Sri Lanka, Sunil Leeniyagoda - Director/ Group Treasurer, Prima Group, Sri Lanka, Ong Jhon Seon-General Manage

Prima Ceylon, the flagship company of Prima Group Sri Lanka celebrated four decades of successful partnerships in Sri Lanka, growing together with the nation at an event recently held in Trincomalee, where its state -of –the- art flour milling complex and one of the largest flour mills in the world under one roof, is located.

Over the last four decades, Prima has played a dynamic and vital role to help bolster Sri Lanka’s food security, foreign reserves, employment opportunities, the local bakery industry and related industries, staying true to its corporate purpose of ‘We provide solutions to help you grow ’.

Prima has always put great emphasis on its relationship with suppliers, employees and customers and its goal is to keep expanding businesses in Sri Lanka and to penetrate new export markets with a wide range of high value-added Prima flour.

Prima is extremely well regarded and known for its dedication to providing a quality flour that adhere to the strictest controls on quality. Prima is a major producer of flour in Sri Lanka and its flour milling complex at Trincomalee has a high efficiency grain milling capacity of 3,650 MT per day.

The company sources only the best wheat from abroad and supplying flour to consumers, independent bakers to retail multiples and major food retailers.

Not only that, Prima has always taken steps to serve the county as more than a flour miller; and has worked closely with its partners in the baking food, and leisure industries, helping enhance their businesses using our international experience.

Furthermore, Prima has invested heavily in the latest milling technology.

To mark its 40th landmark year in Sri Lanka , Pima Ceylon launched a program to recognize and celebrate innovative and successful Sri Lankans from the food industry across the country, with the aim of inspiring future entrepreneurs and businesses to continue to raise the standards of the country’s bakery and wheat flour based industrial sectors.

The program titled ‘Your progress –Our Pride’ featured local entrepreneurs who have built thriving businesses over the past 40 years, creating job opportunities , contributing to the local economy , supporting local communities and innovating the industry. The program shares the remarkable stories of these unsung heroes of the country, detailing their lives trials, lesson and success.

“This follows an earlier announcement by Prima to establish a SGD 2 million scholarship with the Singapore Management University for Sri Lankan undergraduates as part of its 40th ears partnership with the island by facilitating higher education of Sri Lankan students studying in Singapore.

This fund was further supported by another SGD 1million by the Singapore Government, totaling the value of the scholarship to SGD 3 million.”

Prima Group General Manager Tan Beng Chuan speaking at the 40th anniversary celebrations event said this year marks 40 years of Singaporean-Sri Lankan cooperation, 40 years of foreign direct investment in Sri Lanka, 40 years of Prima progressing together with the country and importantly, 40 years of connections, partnerships and moments with Sri Lankan’s around the country using and consuming high quality prima flour.

“In 1977, prima signed the deal making it Sri Lanka’s first recorded freeing direct investment and the very first from Singapore. It was the beginning of fruitful relationship between our two nations that continues even today. Soon it will be one of the world’s biggest and most outstanding flour mills, able to mill over 3650MT of wheat grain per day.

Prima Flour milling complex was established in Sri Lanka with an investment of f USD 82 million in 1978. When completed in 1980, it was the world’s largest integrated flour milling complex. Further investments amounting to USD 240 million has been made over the years to increase the mills processing capacities, storage mills facilities and upgrade production and distribution infrastructures.

At present, the site’s extended jetty can berth 100,000MT cape–size bulk carries, its wheat silos are able to store 350,000 MT. The mill is equipped with 100 without human contact, resulting in a zero chance of contamination. With rail, road and sea access, the complex is optimized for domestic and global distribution.

“It was a boost for Sri Lanka’s food security and economy -bolstering foreign reserves, in addition to providing employment opportunities to many at the time. Since then we have honored our commitment to the government and people of Sri Lanka, constantly making new investments and adding value to communities and businesses in the country.” He said.

Noting that he believes Prima’s operations in Sri Lanka has contributed significantly to the local job market , providing stable income to thousands, while stimulating rural economies, especially in the Trincomalee area, he said,” Over the last 40 years , prima has been privileged to experience the resilience of the Sri Lankan spirit and work with some exceptional people , as we celebrate this milestone , we will showcasing the remarkable stories of our partners building successful businesses across the country.”

He said further that Prima current investment in Sri Lanka amounts to US $ 240 million. The company will continue to explore new opportunities to develop its operations in Sri Lanka while adding value to the businesses of our partners and the lives of our consumers.

“We are confident that our relationship with Sri Lanka will only get stronger in the years to come .We will continue to serve our purpose , supplying quality products that nourish people, while ensuring our contribution to bettering Sri Lanka’s socioeconomic status grows year on year.” he said.

Prima Flour milling complex was established in Sri Lanka with an investment of f USD 82 million in 1978. When completed in 1980, it was the world’s largest integrated flour milling complex. Further investments amounting to USD 240 million has been made over the years to increase the mills processing capacities, storage mills facilities and upgrade production and distribution infrastructures .At present the sites extended jetty can berth 100,000MT cape–size bulk carries, its wheat silos are able to store 350,000 MT and the facility can mill 3,650MT of wheat grain per day . The mill is equipped with 100 % Swiss Buhler state-of- the-art without human contact, resulting in a zero chance of contamination. With rail, road and sea access, the complex is optimized for domestic and global distribution.

Speaking at the event, Ong Jhon Seon – General Manager, Prima Ceylon (Pvt) Ltd said for the past forty years, Prima Ceylon has served Sri Lanka as more than a flour miller and distributor.

“Throughout the years, we have worked in collaboration with our partners to develop and innovate not just products, but the industry as a whole, ensuring that we have grown together by meeting the evolving needs of the Sri Lankan consumer. From product innovations to suit different needs to providing technical assistance to facilitating knowledge and expertise sharing from our headquarters in Singapore, we have gone the extra mile to build the businesses of our partners.”

Furthermore, Prima has significantly invested in the areas of research and development, infrastructure enhancement and product development to enable Sri Lankan businesses to rise to international levels and deliver quality products that nourish millions of Sri Lankans across the country.

According to him, the impact of those efforts is also evident in the high standards maintained in Sri Lanka’s baking and food industry today.

In 2004, Prima established the Prima Baking Training centre (PBTC), one of the pioneering baking educational centres in the country and has been able to provide the knowledge, skills and professional expertise for Sri Lankans those who intend to pursue a career in this felid. To date, the PBTC has seen over 5,000 graduates successfully complete their training, with many going on to achieve great feats in their careers.

“Another key focus area for us it to use our wealth of skills in flour milling, technical expertise in food sciences and engineering services to assure our products conform to stringent quality and food safety standards. With the synergy of the global product development and innovation expertise of Prima R &D in Singapore and our research and development team in Trincomalee which comprises of food technologists, chemists, research bakers and chefs, we have developed especially flours that some of the best products in the bakery and confectionary sectors.”

In addition, Prima was the first to introduce specalised biscuit flour to the industry, which is now being used by major local manufacturers.

“Our innovations are not limited to our flour mixes, but to the entire supply chain-all with the objective of ensuring food safety and quality. We have made the change from gunny to poly bags and paper bags which provide a much higher health and safety standard. We have ensured our own patented flour delivery mechanism which ensures the flow we deliver to our large scale customers is not touched by human hands throughout the process, further reducing the chances of any contamination.” he said.

Also, Prima continued to focus on the evolution of the bakery industry by setting up Prima Ceylon machinery limited in 2011 to provide Sri Lankan bakers with access to modern machinery, facilitating the automation of our bakeries.

“Our partners have been significant partners of our journey and that is why we celebrate this milestone. We have launched the ‘Your progress -Our pride’ program to facilitate 40 of our business partners who we have grown together with. They are inspiring stories and they have all made an impact to the nation, he said adding, “Prima is looking forward to continuing its tradition of innovation, quality, and excellence for many more years to come.”


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