To mark its 50th anniversary, LB Finance PLC will plant and maintain 50,000 trees under its “Mission Thuru wawamu, 50-50Thousand” by 2021 to curb deforestation, given the alarming decrease of forest cover from 36% to 29% over two and a half decade.
This deforestation has adversely affected the earth, causing global warming and taking away the homes of the wildlife.
Recognizing the need for a sustainable solution, LB Finance PLC realized that adding trees would be most beneficial, negating the adverse effects of deforestation and helping to purify the air and cool the ground.
To this end, LB Finance PLC has already planted 18,000 and encourages the public also to plant trees. Citizens can now share the progress of the trees they plant through the mobile app “Thuru”, which is available on Google Play and Apple Store, where they can register the plant and upload pictures as the trees grow. Those who do so will also find that their deposit balance also grows, with “LB Yasaisuru” fixed deposits , which gives a bonus interest for citizens planting and maintaining trees.
Committed to sustainability, LB Finance PLC, which was honored with the Janabhimani Gawrawa Uththama Sewa Award at the Janabhimani honorary annual awards ceremony 2018 organized by All Ceylon Independent Media Organization in recognition of its work in sustainability and commitment to the planet, will ensure that these trees are well taken care of and hopes that the public will join the initiative.
LB Finance PLC keeps its promises to the public, its customers, and the environment. The mobile app will help LB Finance PLC keep this promise and the public can be part of an initiative that will ensure the sustainability of our planet through “Mission Thuru wawamu, 50-50 Thousand”.
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