Maliban Biscuit Manufactories Ltd., one of Sri Lanka’s most trusted and renowned biscuit brand has been at the forefront on nurturing kids by providing essential nutrition to facilitatetheir day-to-day lifestyle to be more active and heathy.
Taking the company values a step further, Maliban launched a book themed ‘Singithi Saadaya’ in line with its flagship product Maliban Gold Marie’s tagline ‘Tasty as much as mischievous’ (Danga Tharamatama Rasai) by the veteran artist, illustrator and children’s book author Kala Keerthi Sybil Wettasinghe.
In keeping with the idea of Maliban’s Danga Tharamata Rasai, The book promotes innovative ideas on good habits and social values such as sharing and caring to inculcate children on the importance of socializing and team building drills along with insightful tips on how to keep the environment clean. The book launch coincided with World Children’s Day and witnessed the presence of over 10,000 children.
Speaking about the book launch, Kumudika Fernando – Managing Director of Maliban Group said, “Knowledge is a tool children can use to change the world. Maliban strongly focuses on providing innovative ideas toinculcate children on good social values and instillgood habits, so that they eventually empower themselves tobecome a valuable asset to the Nation. As we continue to use knowledge as a tool to shape their futures, launching the book, ‘Singithi Saadaya’, further fortifies our principles as a brand that continues to focus on the wellbeing of children for over 60 years. ‘Singithi Saadaya’ presents the ethics and joyful lifestyles of children.”
In 2018, Maliban was named the ‘Most Loved Brand’ in Sri Lanka for the second consecutive year by LMD Magazine and it has also been honoured internationally, winning world recognized quality awards - a testament to its commitment to upholding its founder’s principal of ‘Quality is our Religion’.
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