Ceylon Biscuits Limited (CBL) held its ‘Annual Distributor Convention and Star Awards Ceremony 2016/17’ recently at the Eagles’ Lakeside Banquet and Convention Hall, Attidiya.
Conceptualized to felicitate internal and external partners, this annual event is eagerly awaited by stakeholders of CBL, as it marks the culmination of the joint efforts to sustain CBL’s leadership in the marketplace.
The event is also organized to recognize and reward outstanding contributions by its sales force and distributers both locally and overseas. The event was attended by a large gathering including of Board of Directors, overseaspartners, distributers and special invitees. This year’s convention has a special significance as it has fallen within the 50th anniversary celebrations of the CBL
Commenting on the occasion I.M. Khan Director and Group General Manger Sales of CBL Said “the Annual Distributor Convention and Star Awards Ceremony is a fitting occasion for the company to recognize and reward the support and commitmentof Field Sales Staffs and the extended CBL community. The Company unfailingly delivers improved financial and operational performance year after year, which is attributed to the effort of excellent teams both in-house and the extended community of distributors and other partners. It is this teamwork, empathy and loyalty to the CBL brand that drives success for the Company.”
The distributor awards were presented under five categories namely Platinum, Titanium, Gold ,Silver and Bronze.. The distributors who have served 30 year and more were awarded the platinum award. While those who have completed 25 years were presented with Titanium, awards.
CBL Distributors who have been with the company for 20, 15, and 10 years received Gold, Silver and Bronze awards respectively.
The climax of the event was the awarding of the CBL Star which goes to the best Territory Sales Officer (TSO) among the CBL sales force which is considered to be country’s largest in any FMCG company.
The CBL Star Award was presented to Suranga Kumara Munchee TSO in Warakapola.
He was also the winner of the B Range which handles selling of biscuits. Whilst the range winners were Sarath Rupasinghe TSO in Nikaweratiya, A range (Chocolate and Cakes), and in the C range (Samaposha and Lankasoy), Thangaraj Dharshan, TSO Wellampitiya. These Field Sales Force members were felicitatedfor their outstanding performances. Winners of the Junior CBL Star awards were also announced at the event. and the winner was Charith Kahadawa,TSO for Chocolates and Cakes in Digana.
The winners are selected among the Territory Sales Officers (TSO) with less than two year’s performance as Territory Sales Officers in the company.
The launch of many new and innovative products was also featured on the occasion as a strategy to strengthen CBL’s position in the market place.
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