ACL Cables PLC instituted a ground-breaking milestone recently taking the initiative to handover its own fleet of lorries among distributors islandwide.
Initiating the project, 18 vehicles were handed over to dealers at an event held at the ACL Cables Head Office as the first phase of vehicle fleet. ACL’s main objective for this initiative is to spread a fleet of its own distribution of vehicles to all its distributors in order to facilitate a better process of distribution thereby enhancing efficiency and visibility.
All vehicles are branded with the company’s renowned brands; ACL Fireguard, its premium dealer range cable and the newly introduced ACL Elegance, the latest modular range switches.
Speaking at the occasion, Managing Director ACL Cables Suren Madanayake, said, “We undertook such a project to support our distributors who are a vital partner in our business operation. With the vast range of product portfolio we market, this will also ease the hassle for distributors in gathering our full range and distributing amongst dealers.
Additionally, this system helps us market our full range of products amongst dealers’ located island-wide, enhance our distribution process and increase market penetration.”
ACL Cables operates as an industry leader with over 70% market share and a turnover of LKR 15 billion as a group. ACL’s innovative products include a range of fire retardant cables, which mainly caters to industrial customers and used by domestic customers on preference, ACL Elegance electrical switches sockets, ceiling fans and many more electric accessories.
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