Softlogic partners with Samsung to open branded Experience Store | Daily News

Softlogic partners with Samsung to open branded Experience Store

Director Commercial Softlogic Retail Nirmalan, Induka Perera Director Retail Channel Softlogic Retail, Han Bae Park MD Samsung Sri Lanka, Desiree Karunaratne Group Marketing Director Softlogic Holdings, Nasser Majeed CEO Softlogic Retail, Sabry Ansar Head of Consumer Electronics Samsung, at the opening.
Director Commercial Softlogic Retail Nirmalan, Induka Perera Director Retail Channel Softlogic Retail, Han Bae Park MD Samsung Sri Lanka, Desiree Karunaratne Group Marketing Director Softlogic Holdings, Nasser Majeed CEO Softlogic Retail, Sabry Ansar Head

Softlogic partnered with Samsung to open its first branded Experience Store in Sri Lanka.

Ashok Pathirage, Chairman and Managing Director, Softlogic Holdings PLC and Hanbae Park, Managing Director, Samsung Sri Lanka opened the store.

The new Samsung experience store at De Fonseka Place, Colombo 5 operates collaboratively with retail giant Softlogic Retail (Pvt.) Ltd. a fully owned subsidiary of Softlogic Holdings PLC who have been a ‘Samsung Premium Partner’ since July 2010 and continue to elevate Samsung’s brand image with luxurious displays and digitally enhanced shopping services.

The Samsung Experience Store revolutionizes customers’ brand experience under one roof with immersive ‘retail destinations’ or ‘zones’. It features the full line-up of Samsung smartphones and tablets, displayed for customers to explore in-depth at the Smart Table product zone. Mobile devices, including the flagship Galaxy S9, Galaxy S9 Plus, and Galaxy Note8, as well as a full line-up of wearables and accessories to personalize customers’ favourite Samsung devices are available at the store.

Another first in Sri Lanka, the Samsung Experience Store provides customers a truly immersive and cinematic virtual reality experience at its interactive Samsung Gear VR Zone with a VR chair operated by a hydraulics mechanism delivering life-like experiences that mimic the movements shown in the Gear VR.

Park said the new Samsung Experience Store was benchmarked to deliver the brand’s globally renowned retail and technology experience, as well as a glimpse into Samsung’s innovative device convergence.

“Softlogic is one of the foremost consumer electronics and lifestyle product retailers in the market today,” said Induka Perera, Director Consumer Electronics Channel, Softlogic Retail.

“Internet of Things has become the centre of Samsung’s strategic focus and we are embracing the life-changing possibilities of technology through a human-centered approach that benefits our customers,” said Park. 

 


 

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