Viber, one of the world’s leading messaging apps developed by Rakuten Viber, celebrates its 7th anniversary, reasserting that its purpose, first and foremost, is to connect people freely and securely—no matter who they are, or where they are from.
Staying true to these values has yielded massive increases in audience growth and revenues while not profiting on user data, a feat that has been challenging for others in the messaging app space to accomplish.
As one of the first messaging apps to introduce full end-to-end encryption in April 2016, privacy and security have been at the core of Viber’s value proposition to users. All communications through Viber are protected by default, meaning no one—not even Viber itself—has access to content of calls or messages. “In the past seven years, Viber has seen staggering growth. This year our user base increased by 20 percent and our revenue doubled,” said Rakuten Viber CEO, Djamel Agaoua. “During this time, we’ve gained the trust and loyalty of our users, while meeting the challenge of monetizing.
This has given us the ability to drive our innovation efforts forward, while taking the privacy and security of our users seriously. Next year we will introduce features that will increase speed and convenience for group and 1-1 communication.”
To thank loyal users and to celebrate its anniversary, Viber is giving away $7 million worth of gifts on its platform. Users that subscribe to the app’s official chatbot on the platform will be eligible to receive a variety of gifts at random, ranging from $0.50 to $3 Viber Out credit or any one of five best-selling sticker packs for free.
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