A workshop on Marketing Strategy for the benefit of those involved in Small and Medium Enterprises within the District of Kegalle was held at the SLEEK Hotel, Kegalle, recently with the participation of State Minister for Industry and Commerce Champika Premdasa, as Chief Guest.
The workshop was organised by the IDB Marketing Division headed by Sarath Udayasiri and IDB Regional Office Kegalle headed by Deputy Director S.A.D. Senanayake under the aegis of the IDB Director General P.L.U. Rathnamalala and Chairman Mahinda Jinasena. The event also marked the launching of the IDB Media Unit, a new wing to the five decade old IDB with its main office at Katubedde, Moratuwa.
The workshop was addressed by M. Zashly Oowise an eminent marketing personality.
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