Sampath Bank clinches award for ‘Best Use of Social Media’

Sampath Bank, a pioneer in the banking industry of Sri Lanka, was feted with the award for ‘Best Use of Social Media’ at the South Asian Partnership Summit and Business Awards presented by World HRD Congress held recently at Water’s Edge, Colombo.

The South Asian Partnership Summit and Business Awards honours and celebrates leaders around the region, recognising the prestige of outstanding companies, organizations and leaders in the South Asian business world.

The award ceremony was attended by senior corporate sector leaders and officials from several South Asian countries including Pakistan, India, Bangladesh, Nepal, Maldives, Bhutan, Afghanistan and Sri Lanka.

‘The Best Use of Social Media Award’ applauded Sampath Bank for its creative applications in pro-actively engaging with its customers whilst informing, educating and enhancing their experience through social media platforms.The award also commended the bank for its multitude of social media marketing strategies which has positioned Sampath Bank as a secure and trustworthy financial institution, committed to identifyingthe dynamic needs of customers and deliveringtailor-made solutions.

Speaking on the achievement, Nadi B. Dharmasiri, Head of Marketing of Sampath Bank PLC said, “Being recognized by the South Asian Business Awards for our effort in strengthening thesocial media platforms is a great achievement for the Bank.

With the growing importance of social media, and as a customer-centric bank, this award distinguishes our determined and successful attempts to inform our customers about the bank’s offering, while building a relationship that goes beyond just business”.

Sampath Bank launched its official Facebook page in 2013, and has since then, grown from a simple informative platform to now, a dynamic and engaging medium with over 400,000 fans.