Leo Burnett secures coveted spot on the Warc 100 list | Daily News

Leo Burnett secures coveted spot on the Warc 100 list

 

Leo Burnett Solutions Inc. (LBSI), the local office of the global advertising network Leo Burnett Worldwide recently secured its place on the Warc 100 long-term ranking list. The rankings are based on the winners of effectiveness and strategy awards from around the world and this year Leo Burnett Sri Lanka's 'Mosquito-Repellent Newspaper' campaign secured a coveted spot on the list, alongside the world's top performing creative campaigns which ran from 2014-2016.

A total of 6,000 individual award wins, the rankings of over 4,500 agencies and 2,500 brands were tracked and the data from the last three years was evaluated to determine the best marketing campaigns and companies from around the world.

The Warc 100 List focus on recognizing marketing efforts that make a difference by driving business performance or changing consumer behaviour.

The list remains a benchmark for commercial creativity, allowing brands and agencies to compare their performance with their peers. Additionally, the Warc 100 list doesn't just showcase the world's smartest strategies and the most creative work, it also highlights the people and organizations behind them.

Commenting on Leo Burnett's ranking, Ranil de Silva - Managing Director, Leo Burnett Solutions Inc. stated, "I'm immensely proud of our team for once again showcasing that a small outpost like ours can achieve world-class standards of creativity and effectiveness.

The 'Mosquito Repellent Newspaper' remains the most awarded creative idea in Sri Lanka to date. 


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