Aitken Spence partners SriLankan to promote Sri Lanka across India

Government approval doubles to 21% in June: Verité Research survey

The approval rating of the government doubled to 21% in June 2023 from the 10% that was recorded in both February 2023 and October 2022, according to the latest round of the Gallup style ‘Mood of the...

Monday, January 18, 2016 - 01:00

Suranga Ratnayake General Manager Aitken Spence Travels, Chinthaka Weerasinghe, Manager Noth India flanked by some of the Top Travel agents during the presentation.

Aitken Spence Travels, Turyaa Kalutara and SriLankan Holidays have joined hands to launch a promotional campaign across several cities in India to attract more tourists to Sri Lanka. The campaign will consist of cinema and TV advertising, as well as presentations to key agents covering all the main cities.

Part of the gathering of top tour operators in India who were part of the presentation.

Aitken Spence Travels is the largest tour operator brining in over 120,000 tourists to Sri Lanka. SriLankan Airlines flies to 7 destinations in India. The 200-room Turyaa Kalutara is the latest property opened by Sri Lanka's largest resort operator, Aitken Spence Hotels. The campaign will break and coincide with the Thai Pongal festival on TV and on 50 Cinema locations in major cities and states such as Mumbai, Karnataka, Bangalore, Tamil Nadu, Chennai, West Bengal, Kolkata, Delhi, Kerala and Cochin.

Aitken Spence Travels has developed two exclusive travel packages, namely 'The Best of Sri Lanka' and 'Waves of Fun' for this promotion, which is combined with air fare by SriLankan Airlines.

Sri Lankan Airlines has launched the special Sri Lanka travel packages to the top Indian Tour operators in three of the most important source cities in India through exclusive events.

"Last year compared to the overall growth in tourist arrivals of 18%, Indian tourist arrivals experienced a growth of 30% and remains the number one country for tourist arrivals to Sri Lanka with a figure of over 320,000 arrivals. In order to show our further commitment to the Sri Lanka Tourism product, SriLankan Airlines will continue to promote Sri Lanka with tailor made packages to the Indian market throughout the year", said SriLankan Airlines' Manager for North India, Chinthaka Weerasinghe.

"There is tremendous potential in developing the Indian market for Sri Lanka. We see SriLankan Airlines as a critical partner in this process who have continued to support the industry in promoting destination Sri Lanka", said Aitken Spence Travels Managing Director, Nalin Jayasundera.

Part of the gathering of Top tour operators in India who were part of the presentation Suranga Ratnayake General Manager Aitken Spence Travels & Mr. Chinthaka Weerasinghe, Manager Noth India flanked by some of the Top Travel agents during the presentation