Singer Asia committed to further expand operations in SL -
Stephen H. Goodman, Chairman of Singer Asia denied rumours that the
company was for sale and said that “Singer Asia is committed to further
expanding its operations and enhancing its product and service
offerings” in the country. He also said that Sri Lanka is currently
Singer Asia’s largest market and praised the management of Singer Sri
Lanka. Goodman who was in Sri Lanka recently offered a buoyant
assessment of Singer Sri Lanka’s prospects and future plans stating that
while Singer Sri Lanka would be growing the business through traditional
means, such as introducing new global brands and accelerating the
expansion of retail outlets, particularly in the North and East of the
country, it would also be exploring several exciting new prospects.
He discussed the possibility of Singer Finance unveiling a new range
of services that would allow previously undeserved segments of the Sri
Lankan population to benefit from innovative financial solutions. With
over a hundred years of experience in providing financial services to
people all over the world, Singer has accumulated the expertise needed
to revolutionize the consumer finance landscape in Sri Lanka.
Goodman emphasized the importance of giving more Sri Lankans,
including lower- and lower-middle class customers, access to the
financial resources they need in order to secure and enhance their
lifestyles. The Chairman of Singer Asia also spoke at length about the
need to offer Sri Lankans more attractive shopping options. Elaborating
on the company’s vision of providing a heretofore unseen range of
shopping, lifestyle, and entertainment offerings in a single
destination, Goodman hinted at several game-changing developments for
Sri Lanka’s retail sector in the near future.
While lauding Singer Sri Lanka for building the country’s most
extensive after-sales service network, Goodman also pointed to the
possibility of expanding its service to accommodate individuals who had
purchased products from outside Singer’s retail outlets. The company’s
value proposition, which currently includes the widest selection of
consumer durable brands and products as well as the largest retail
network in the country, would be further enhanced by such a move.
Goodman emphasized Singer Asia’s commitment to the country, pointing out
that Singer Sri Lanka continuously operated a retail outlet in Jaffna
throughout the country’s troubled times.