CBL holds annual distributor convention
The annual distrubutor convention and Star Awards presentation
ceremony of the Ceylon Biscuits Limited (CBL) was held recently at the
Waters Edge, Battaramulla amidst a large gathering including the Board
of Directors, overseas representatives, field sales personnel and
Dr. P.B. Jayasundare, Secretary, Ministry of Finance who was the
guest of honour on the occasion addressing the gathering said that CBL's
socially responsible model is an example to other corporates.
He also commended the CSR initiatives of the company which has
brought tremendous benefits specially to rural masses.
CBL Chairman, Mineka Wickramasingha presenting an award
Dr. Jayasundare also pointed out 2000 percent growth achieved in the
exports of the company during the past ten years was remarkable and even
CBL's international distributors have become the partners of its
community oriented business practices .
The performances of the last financial year was reviewed and it was
revealed that CBL as a group had achieved a growth of over 17% during
the financial year 2011/12.
All product ranges marketed by CBL has recorded a substantial growth
during the last financial year as illustrated in respective national
sales mangers’ presentations.
They emphasized that the growths were impressive due to the fact that
fierce competition from both local and imported products prevailed in a
A prominent feature of the CBL distributor convention was featuring
those students who had pursued higher studies with the educational
assistance given by the company under Munchee Tikire Shishyadara
A student Kalpana Piyumali of Badulla presented her achievement
personally to the audience, receiving the letter to the effect of
additional support from the company for her university education, from
CBL 's Chairman Mineka Wickramasingha.
Sanjaya Ratnayaka, company’s Kurunegala territory sales officer
bagged the prestigious CBL star award as the most outstanding sales
person of the company for the year 2011/12 at the annual distribution
Mineka Wickramasingha, Chairman, Ceylon Biscuits Limited presented
him with the award.
Sanjaya also won the Senior Star Award of the 'A' range which
comprises sales team handling chocolates and cakes.
Meanwhile, the senior star award of the 'B' range was awarded to Lal
Kumara Liyanage, territory sales officer of Hanwella for his outstanding
performance. Dilshan Fernando, Lankasoy and Samaposha. territory sales
officer in Gampola was the recipient of Senior Star Award of the 'C'
“Operation Double S – “was launched as the theme for the financial
It is customary for the CBL to declare a theme for every financial
year and everybody in the organization ensures the achievement of it.
For instance, our theme for 2000/01 was to be number one and we
became the market leader during that year said Nandana Wickramage, Group
Director and Head of Marketing and Sales announcing the theme for the
new financial year.