Disney to ban junk-food ads on TV channels, websites
US: The Walt Disney Company, in a first for a US media giant, said
Tuesday it will ban junk-food advertising on its TV channels and
websites from 2015 to help fight obesity among US children.
"This new initiative is truly a game changer for the health of our
children," said First Lady Michelle Obama, a champion of better eating
for young people who attended Disney's landmark announcement in
"This is a major American company, a global brand, that is literally
changing the way it does business so that our kids can lead healthier
lives," she said. In a statement, Disney said all food and drinks
advertised on Disney Channel, Disney XD, Disney Junior, Radio Disney,
and Disney-owned children's websites would, from 2015, be required to
meet its own nutrition guidelines.
The rules will also apply during Saturday morning cartoons on the ABC
stations owned by Disney.