Tea industry needs critical review for practical solutions
The current challenges faced by the tea industry in the country need
critical review for practical solutions. Madulsima Plantation Chairman
D.H.S Jayawardena said releasing its annual report 2012 recently.
He said the challenges relate to human development, environmental
changes, rising production costs, skilled worker deficits and volatile
global markets and the crisis calls for a more supportive role from the
state and the stakeholder. A long term commitment for the development of
the industry with short and long term funding would be a prerequisite to
implement accelerated development programs.
Jayawardena said the industry needs to improve land and labour
productivity. Land use diversification into areas such as forestry
management plans and rights to harvest in accordance with an approved
He said the work norms are crucial for sustainability and provide a
key interdependent relationship for progress. If the workers are to
consider themselves as seed carriers of a better future they need to
demonstrate practical abilities to keep moving in the right direction
supporting the management for greater collaboration and positive
As the year 2012 is extremely challenging projections should be
cautiously optimistic as prospects would largely depend on global
However, challenges equally offer opportunities if a positive stance
is adopted collectively and make a commitment to competitiveness in cost
and quality, he said.
Meanwhile, the Madulsima Plantation incurred a loss of Rs. 23.2
million for the year ended 31 December 2011 compared with a loss of Rs.
41.9 million in 2010 and there was no dividends recommended to
shareholders for the tenth consecutive year.