Advertorial
21 century technology at your doorstep:
Phoenix appointed sole licensee for FlowGuard
M F Jabir
Phoenix Industries Limited was appointment as the sole licensee in
Sri Lanka to manufacture the world renowned potable water distribution
systems, manufactured by Lubrizol of USA, the world leader of CPVC
[Chlorinated Poly-Vinyl Chloride] pipe and fittings, who first invented
it way back in 1959 (Formerly known as B F Goodrich).
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L R : Hasith Prematillake CEO Phoenix Industries, Aslam Omar MD
Phoenix Industries, Timothy Earl Madden MD Lubrizol Advanced
Materials India [Pvt] Ltd, Sanjay Durani Associate Head
Marketing, Temprite Engineered Polymers at the agreement signing
ceremony.Picture by Thushara |
In Sri Lanka for the launch was Managing Director for South Asia for
Lubrizol Advanced Materials India Pvt Ltd, Timothy Earl Madden and its
Head of Temprite, Manoj Dhar.
“As a company, we strive to be an essential ingredient in our
customer's success through collaboration, applied science and
demonstrated value,” said Madden at a press briefing held at Taj Samudra
yesterday.
Today's industrial operations demand a piping system that can stand
up to a wide array of extreme challenges, including highly corrosive
chemicals and high temperatures. “For more than 50 years, Chlorinated
Poly-Vinyl chloride (CPVC) has been offering the process industry a
superior, corrosion-resistant piping alternative. This high performance
material has proven, through solid field performance, as well as
extensive third-party testing, that it possesses a unique combination of
chemical resistance, mechanical strength and excellent life-cycle
economics, to offer a highly attractive option for the Construction
Industry,” he added.
Lubrizol Corporation, founded in 1928 and headquartered in Ohio USA,
is leading the industry with CPVC technology and product innovations.
The company's 2011 revenue stood at US $6.1 billion, with a total staff
strength of 7000 worldwide. Lubrizol's products are sold to more than
100 countries with Sri Lanka being the latest addition.
Dhar said that in Sri Lanka, as in other developing nations, the
market was exclusively dominated by other polymers, which had replaced
the old iron and clay pipes in the 1970s.' However increasingly both
customers as well as plumbers are looking for smarter plumbing solutions
and we are here to show them the way'.
Enumerating the advantages of using FlowGuard [ CPVC] as compared to
other polymers, Dhar said that FlowGuard could withstand temperatures
greater than uPVC, thus contributing towards its popularity for water
piping systems both in residential as well as commercial construction.
“It is also lead free and therefore safer, does not propagate fire and
is often preferred for its straight professional appearance. Its simple
solvent cement joining system requires only a few inexpensive cutting
tools and yields a reliable leak free joint within a matter of minutes.
He said FlowGuard CPVC performs well with regard to corrosion
resistance.'The material will never pit, scale or corrode, regardless of
the pH or chlorine levels of the water. That means a longer, reliable
performance and full water carrying capacity throughout the life of the
system. In addition, there are no dangers of lead leaking into the water
to create concerns of possible lead contamination.
Today FGTM piping system is recognized as one of the most reliable
source of pure drinking water. USA, Canada, the EU and many other
developed countries have plastic piping as their drinking water
distribution system.
In Sri Lanka, FlowGuard will be manufactured and marketed under the
brand name Phoenix FlowGuard by Phoenix Industries Limited at their
manufacturing plant in Makandura.
CEO, Phoenix Industries Limited, Hasith Prematillake said that they
were delighted to be associated with an internationally renowned brand
such as FlowGuard. “Our products range from rigid plastic packaging,
toothbrushes, crates, household ware and furniture all of which
incorporate cutting edge design features.” The Company is also committed
to environmentally friendly production practices which are demonstrated
in the regular recovery of non useable and damaged goods for recycling
and conversion in their factory, which has won them the bronze award for
energy efficiency.
'This latest addition to our product line, Phoenix FlowGuard,
demonstrates our commitment to our customers to provide quality goods on
par with international standards and trends. The latest technology in
piping is CPVC and the globally preferred brand is FlowGuard, and we are
here to bring it to the doorstep of Sri Lankan consumers,'he said.
Bajaj 100cc motorcycles leading the way in fuel-economy and
high-performance
Marketed by sole agents David Pieris Motor Company Ltd, the Bajaj 100
cc motorcycle range has recently been showcased as the most
fuel-efficient, stylish and convenient means of transport in the face of
today’s rising fuel costs and road congested road conditions.

Bajaj 100 cc motorcycles hugely differ from other forms of
two-wheelers in the same class through superior design, cutting edge
technology, more power and an array of fuel- efficient features that
makes the brand a runaway winner for all reasons.
The Bajaj 100 cc motorcycle range includes 4 high-performing and
vastly popular models - the CT 100, Discover 100, Platina 100 and the
newly launched Boxer BM 100 ES. Each model has its own distinct style
and brand identity and enjoys tremendous loyalty from customers across
all walks of life.
The ‘iconic’ CT 100 is a household name and stands for rock-like
reliability and trust. With a 4-stroke DTS-i engine, ExhausTEC, 35W
Halogen Headlamp, Rear Steel Carrier and wider 17” Tyres, the bike is
highly maneuverable, provides a solid road grip and is game to extreme
road conditions. Renowned for its fuel- efficiency, the CT 100 is
today’s highest selling model in the 100 cc class.
The Discover 100 is designed for sheer riding pleasure and has the
style and fuel-efficient features for long distance riding. With a
powerful 4-stroke DTS-Si engine, 5 speed gears, electric start, ride
control switch, smart LED tail lamp and black alloy wheels, the bike is
a hot favourite among riding enthusiasts.
The Platina 100 is a model of perfect balance. Combining comfort with
style, the Platina 100 has a 4-stroke graphite-tinted engine,
matt-finished black silencer with chrome heat shields, black alloy
wheels and optimum fuel-efficient features that has established the
brand as a vital member to thousands of families in Sri Lanka.
The recently launched boxer BM 100 ES is distinct in its appeal to
the younger generation. With electric start, extended rear steelcarrier
and unbeatable performance on fuel-efficiency, the Boxer BM 100 ES is
positioned to emerge as the most versatile bike in its class. The
model’s highly affordable purchasing price adds to its attraction
amongst youngsters looking for their first bike and as a must-have
second vehicle amongst car-users for that convenient dash around town.
All Bajaj 100 cc motorcycles are designed with DTS-i/DTS-Si engines,
ExhausTEC technology for more power and fuel-economy, ‘Spring in Spring’
Shock Absorbers for safer, more comfortable riding and are the best
priced two-wheelers in their class. The low maintenance costs and proven
overall economic benefits of Bajaj 100 cc Motorcycles makes each model
the wisest choice for low- cost, high-performance riding.
Dialog Axiata brings education to computer screen
Sri Lanka's largest mobile services provider Dialog Axiata PLC has
introduced eTeacher, a web based education portal which allows
subscribers to follow tuition classes conducted by popular lecturers via
the web from any place at anytime, without the hassle of travelling
during peak traffic times.

The eTeacher web based education portal can be accessed by
subscribers who have access to the web. However Dialog customers who
have access to Dialog mobile broad band gets the additional benefit of
using the service without being charged for the amount of data streamed
during the promotional period.
Using eTeacher students do not have to sacrifice sports practices and
extra curricular activities due to tuition classes as the on demand
video lectures are available 24/7, 365 days of the year for reference.
The portal will also help students and parents to cut down on travel
time during peak traffic times during late evenings.
Prospective students can register to the education portal by dialing
#445#. Once registered the monthly subscription fee could be added onto
the monthly Dialog bill.
The portal would also save time and money for students who normally
would have to travel to city and town centres to attend tuition classes.
These online classes would also be competitively priced than attending a
live lecture and can be viewed from a location of your choice. Year 5
scholarship examination, Mathematics, Science, Accountancy, Economics,
Physics, Chemistry, Sinhala, Tamil, English, Business Studies and Law
Entrance would be among the courses that would be made available on the
eTeacher online educational portal. The eTeacher lecture panel would
include poplar tuition lectures such as Upul Shantha Sannasgala, Ajith
Nandalal, S. S. Ananthan, K. Kalharan, M. Rajapakse, Sanjeewa
Dharmawardhana, Danushka Medawatte, Rakitha Jayathunga, K. Sothilingam,
S .Premnath, T. Rajaratnam, K. K. Uthyakumar, M. R .Fahumdeen, K.
Kalaichellvan, Imran Hasheem and Dillion Anthonys.
CJS unveils TAG Heuer Avant Garde accessories
Colombo Jewellery Stores recently unveiled the latest range of TAG
Heuer Avant Garde Lifestyle accessories for men in Colombo. Exclusively
available only at the Crescat Boulevard showroom, the collection of
Men's accessories includes Wallets, Cufflinks, Belts and Bags.

CEO of Colombo Jewellery Stores, Akram Cassim said that their
partnership with TAG Heuer is one that continuously grows and evolves
stronger. "It is only obvious that we extend the illustrious portfolio
of TAG Heuer into the Sri Lankan market; offering more style and
lifestyle choices for our valued customers."
Launched in December 2007, TAG Heuer's Lifestyle Accessories are
present in most TAG Heuer boutiques across Asia, Africa, America, Middle
East and Europe.

TAG Heuer's latest product category has been registering increasing
positive results and enthusiastic market feedback.
They create a more dynamic and appealing environment in which TAG
Heuer customers can experience a 360o vision of the brand's values and
DNA.
Accessories are in addition a true new business opportunity
triggering cross-selling, gifting and an increased customer base. A
landmark of luxury, Colombo Jewellery Stores at Crescat Boulevard,
Colombo 03 recently celebrated 90 years with a 'Roaring Twenties'
campaign featuring Bollywood Actress Jacqueline Fernandez.
Founded in 1922, CJS has built its foundations on quality, high
fashion and a value system of 'no compromise on quality'. Guided by its
founders visionary belief in fabulous precious gems and a keen eye for
fashion backed by enviable craftsmanship, CJS stands today as a hallmark
for luxury, style and quality.
Coveted and desired by local and international customers, the CJS
brand is one of the most respected and influential in the Fashion and
Jewellery industry in Sri Lanka.
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Vision Care opens their 21 branch at the Kandy City Centre
recently. Here Chief Guest, Governor of Central Province
Tikiri Kobbekaduwa, Guest of Honour Miss. Sri Lanka (2011)
Stephanie Siriwardana and Chairman of Vision Care Optical
Services (Pvt.) limited Dasantha Fonseka opening the new
showroom. |
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