Sri Lanka's eastern coast sees its first Android
Etisalat takes Android to East
Athauallah Arangam, Akkaraipattu played host to the first Etisalat
Android Forum to be held outside Colombo recently, as the telco took the
innovative idea to the eastern province.
The forum titled 'What Can Android Do for You?' focused on newcomers
looking to get their first taste of Android and understand what the
Android Universe is really about and envision the possibilities that it
will create. 350 enthusiasts attended the event; the audience comprised
students, professionals and business executives from the region.
Etisalat CEO Dumindra Ratnayaka said, "The east is a burgeoning
region for business in our country and areas like Akkaraipattu have seen
enormous growth in recent times. We decided that the eastern province
was therefore, ideal for our first Android forum outside of Colombo as
the people in this region would benefit greatly from the possibilities
and innovations that would come from the Operating System(OS). Following
this success we're looking to have more forums in other parts of the
island as well."
Etisalat pioneered the concept of Android Forums in Sri Lanka as a
means of illustrating the potential that the Android Universe has to
developers, business professionals and first time users, in the wake of
the rise of this OS and the growing popularity of smart mobile devices.
Following the success of the first forum near the close of 2011,
Etisalat began the year with three more forums, subsequently deciding to
take the idea to the east.
Smartphone penetration in Sri Lanka still stands at a very low rate,
in comparison to other countries in the region. However, Etisalat's
efforts to introduce lower priced smart phones into the market are aimed
at increasing penetration, and forums such as this one in Akkaraipattu
allow consumers to understand the full impact that a smart device can
have on their lives. It also empowers local developers and entrepreneurs
with the knowledge and skill required to localize the technological
offerings of the Android OS, a key factor in helping the operating
system reach its full potential.