DSI celebrates Golden Jubilee in style
A road show in Colombo and a massive cleaning up campaign in the
Galle Fort were the key events held in connection with the 50th
anniversary celebrations of DSI, one of the leading conglomerates in Sri
"Both were highly successful and motivating workouts for the DSI team
which showed a high level of enthusiasm," a spokesman for DSI said.
The Galle fort cleaning project was held in the second weekend of
March 2012 with the participation of over 3,000 staff members. The
participants cleared up the garbage in the Fort, cut the grass and made
the place look neat and tidy.
The cleaning up operation covered a three kilometer stretch along the
beach from the Navy camp up to the Lighthouse Hotel as well.
To add colour to the event, DSI held a Road Show in Galle town with
vehicles plying displaying the DSI range of products. A festive mood
prevailed in the town with colourful flags, banners and balloons being
In Colombo City, in the following weekend, the DSI Walk started off
from Nelum Pokuna Mawatha (Green Path) and continued via Alexandra Place
and then moved along Baptist Chapel road (in front of ODEL), and then
proceeded via Lipton Circus to Dharmapala Mawatha, and then proceedeed
via Sir Marcus Fernando Mawatha, and moved towards Independence Square
surpassing Albert Crescent and Independence Avenue.
DSI which started off in the year 1962 has since expanded its
horizons into various sectors such as footwear, tyres, rubber products,
IT, brushes, tiles, water bottles, mini hydro projects, and many other
sectors under its diverse portfolio.
Presently, with a workforce of around 8,000 employees, DSI is a key
contributor to the Sri Lankan economy.
DSI is one of the leading manufacturers and exporters of footwear and
tyre in Sri Lanka with an established market presence through its strong
brand name coupled with state- of-the-art technology and highly
DSI spans its wings beyond the horizon of Sri Lankan shores, catering
to various market segments in Asia, Australasia, Europe, America and
Africa and rapidly expanding and exploring new markets with their
continuous research and development. DSI celebrates 50th anniversary
this year and the theme would be local to global.
'Dulux 3 in 1' takes towns by storm
One of the leaders in the decorative paints category, Dulux took to
the streets of various towns recently to promote Dulux 3 in 1 paint for
the Sinhala and Tamil New Year.
As the name suggests Dulux 3 in 1 has three beneficial qualities. The
first is that it is bacteria resistant whereby the special formula of
the paint helps to resist the growth of bacteria and fungus on walls.
The second key feature of the paint is that it has a micro-bond latex
film which allows it to be resistant to common household stains and
thereby make it easier to clean.
The third feature is that once applied, the paint gives an even
coating along with a natural and elegant sheen to the wall. In addition
to these three benefits this paint is also within the international
standards for lead content, ensuring that it's safe to use in rooms of
The Dulux 3 in 1 truck was easily identifiable as it had a large cut
out of a Dulux 3 in 1 paint tin on its side.
The promo truck initially visited the towns of Maharagama and
Piliyandala and travelled to several main towns, including Anuradhapura,
Peradeniya, Matale, Malabe, Dambulla, Hambanthota and Kuliyapitiya to
name a few, within a period of 27 days.
Through a selected radio station the towns visited and to be visited
was informed to the public along with updates from the location.
Representatives from Dulux were on hand to educate the public of that
area about the main benefits of the product. Through an interactive
activity, one of the benefits of the paint which is the easy to clean
function was showcased to the public. Individuals were requested to draw
on the surface and then given soap and water to wash off the drawing,
which provided a hands-on experience and effectively highlighted the
paint's ability to be stain resistant. In addition to educating the
public about the product, Dulux also conducted a radio promotion
throughout the 27 days. Each day a 'password' was announced on a
selected radio station and the first five individuals who gave the
correct answer at the Dulux 3 in 1 truck location received a gift from
Dulux. Individuals who visited the Dulux 3 in 1 truck also had the
opportunity of winning discount vouchers from Dulux as well.
Ceylinco Life builds own distinctive branch in Jaffna
Marks 10 years of presence in the peninsula with new office and
series of community projects
Ten years after it opened its first branch in Jaffna, Ceylinco Life
has reiterated its commitment to the residents of the city by building a
custom-designed new office on company-owned land at 37-41 Kannathiddy
Life branch in Jaffna
The 30th Ceylinco Life branch to be located in a company-owned
building, the new branch will be home to 32 sales consultants and eight
sales supervisors working under the Head of Branch.
Providing 3,500 square feet of purpose-designed space on two floors,
the Ceylinco Life Jaffna branch offers spacious fully air-conditioned
customer service areas and office space on the ground floor, a
well-equipped training room on the first floor and plentiful customer
parking facilities. It has its own 40 kVA stand-by generator.
The new building stands on 48.7 perches of land, leaving room for
future expansion, the company said.
Speaking at the opening of the new branch, Ceylinco Life Managing
Director and CEO R. Renganathan recalled that when the company opened
its original Jaffna branch in May 2002, it was staffed with just one
sales supervisor and 10 sales consultants. Over the following ten years,
Ceylinco Life had set up seven more branches in the district - two in
Nelliady, two in Atchuvely and one each at Chunnakam, Chavakachcheri,
and Manipay, and today serves its populace with eight Branch Heads, 42
Agency Supervisors and 201 sales consultants, Renganathan said.
"All of them are well-trained and earn above average incomes. Many of
them have their own modes of transport and have built their own homes.
We as a company are happy that we have been able to make this
contribution," he said. "It is also our intention to further expand in
the Jaffna district," he said. Renganathan also outlined some of the
community projects carried out by Ceylinco Life in Jaffna, including the
construction of classrooms for three schools at Eralai, Jaffna and
Velanai , the donation of a tube well to a school for special children
in Kaithady, and a road safety education programme for 27 schools.
On the day of the opening of the new Jaffna branch, the company
donated medical equipment to six hospitals in Jaffna, Atchuvely,
Annaikottai, Tellipalai, Chavakachcheri and Point Pedro.
Ceylinco Life operates more than 180 branches, the largest branch
network among local life insurance companies, and has won multiple
international and local awards for its commitment to the community and
success in brand equity building.
The company ended 2011 with a record Gross Written Premium Income of
Rs 9.816 billion and total income of Rs 13.698 billion, while it's Life
Fund grew by 19.9 percent to Rs 38.2 billion as at December 31, 2011.
Ceylinco Life solvency margin, which illustrates its financial
strength and ability to honour all claims, stood at eight times the
minimum statutory requirement at the end of the 2011 financial year.
Elephant House Ice Cream continues to dominate beyond borders
Serving the nation with pride and pleasure for over decades, Elephant
House is one of the market leaders in the ice cream category and
commands unprecedented levels of brand recognition that cut across
Entering the overseas market in 2002, Elephant House Ice Cream has
increased its dominance in the Maldives ice cream market by capturing a
staggering 50% volume market share as per the latest reports by Maldives
Customs Statistics Division.
"Elephant House entered the Maldives market in the year 2002 at a
time when the market was dominated by internationally renowned brands.
"With the right distributor management mechanisms and relevant
marketing strategies the brand was able to clinch the top position by
surpassing all the international brands by year 2009. Since then, the
brand holds the undisputed market leadership in the Maldives.
"This indeed proves that Sri Lankan products can not only compete
with international brands but it can lead in those markets by giving it
the right direction and focus." said Neil Samarasinghe - Head of Frozen
Confectionery, Elephant House.
The Elephant House brand is currently being served in more than 59
resorts in the Maldives including the Sheraton Chain of resorts.
"Achieving this with a product which needs a temperature controlled
distribution is commendable considering the logistical difficulty the
country faces due to its geographical location.
"Hence a special mention must be made of Amir Mansoor of Lily
Distributors and Chaminda Thambawita - Elephant House Area Sales
Manager" said Samarasinghe. Lily International (Pvt) Ltd is the sole
distributor for Elephant House Ice Cream in the Maldives.
NDB opens 64th branch in Embilipitiya
The National Development Bank (NDB) opened its latest branch,
offering a wide range of financial services and solutions to the people
of Embilipitiya. The commitment to continuously expand NDB's branch
network across many cities and towns, is re-iterated with the opening of
its 64th branch in Embilipitiya.
Aboobucker - Vice President, Retail and SME Banking opening
the Embilipitiya branch with Indika Kudagamage - Regional
Manager and Sameera Tennakoon - Branch Manager.
Embilipitiya is a significant commercial hub progressing towards
rapid economic development and integration.
Banana cultivation is a prime source of income and the town is also
recognised for the rich rice it provides for the country. Fostering a
SME culture amongst its people, NDB provides the business community at
Embilipitiya with the expertise and infrastructure that will support
Commenting on the occasion CEO of NDB Russell de Mel said, "The
growing customer base continues to emphasize the importance of the
increasing branch network that has become priority at NDB today.
Economic drivers have been recognized and custom built into all
branch operations to capitalize on various activities within cities.
With a rich heritage in SME financing, NDB is geared to re-iterate their
commitment of development banking through propelling services amongst
the urban and rural communities."
The Branch is located at Pallegama, Embilipitiya and will be open
from Monday to Friday from 9.00 am to 4.00 pm.
NDB remains dedicated to bringing its customers one-step closer to
accomplishing their lifelong ambitions and uplifting their standards of
living through the range of services that is accessible through its
growing branch network.