BOC, People’s Bank and Dialog helm annual league of brands
The publisher of leading business magazine LMD, Media Services
announced yesterday that its special edition the Brands Annual has been
released to supermarkets and bookstores across the island.
The all-encompassing annual special issue centers around the top 200
brands in this country, compiled by Brand Finance.
Heading the most valuable listed-company brands this year are the two
state-banking giants, Bank Of Ceylon (BOC) and People’s Bank with brand
values of Rs. 15.2 billion and Rs 14 billion respectively.
They are followed by leading mobile-phone operator Dialog, and three
more banks NSB, Commercial Bank and HNB.
In its foreword to the 190-plus page journal, LMD says: “The local
brands landscape continues to be dominated by the giants of banking. And
not for the first time, they are led by two state-owned entities. A sign
of the times perhaps is the fact that the brand values of both BOC and
People’s Bank declined this year.
“In contrast however, the two torchbearers of Sri Lanka’s
telecommunications industry enjoyed brand-value growth because the
tel-co price war of old has abated and the regulatory environment
The Brands Annual also contains profiles of many of the top-ranking
brands, including interviews with the guardians of leading unlisted
And Brand Finance’s top 100 global brands led by heavyweights Apple
and Google are also listed in the publication, together with
commentaries on the importance of brands in the business landscape of
today and branding in general.