CEAT Kelani fetes top dealers with weekend at Kandalama
One of Sri Lanka’s top tyre manufacturers CEAT Kelani Holdings has
celebrated the achievement of domestic sales exceeding Rs 6.2 billion in
2010-11 in the face of many challenges, with a gala felicitation of top
Award – winning dealers of CEAT Kelani with the senior
management of the company.
Accordingly, best-performing dealers and their families were treated
to a fun and entertainment filled weekend at Heritance Kandalama and
Amaya Lake for their contributions to the company’s stellar performance.
CEAT Sri Lanka reported that domestic sales and exports had grown by 52
percent and 15 percent respectively in 2010-11.
“We meet once again to celebrate our success in a year in which we
grew by leaps and bounds despite the difficult global environment and
high raw material costs,” CEAT Kelani Chairman Chanaka de Silva said in
his welcome address.
He disclosed that in 2010-11, all product segments had achieved
growth, while CEAT radial tyres had achieved volume growth of 27 percent
to emerge as the single largest radial brand in Sri Lanka.
He said the company had invested substantially to improve technology
and product quality and expanded its portfolio despite the challenging
conditions, offering better value to customers and higher earnings to
Consequent to enhancements in compounds, recent product tests had
shown that CEAT tyres manufactured in Sri Lanka were delivering a
tremendous improvement in mileage, on par with any Indian-made tyre
brand, de Silva said.
CEAT Kelani Managing Director and CEO N. C. Venugopal told dealers
that the company would complete another year of good performance on 31st
March 2012, although the business environment was even less conducive
than in the preceding year.
Rubber prices had risen sharply in the first half of the year and the
halving of duties on imported tyres had narrowed the price gap between
imports and local products.
Unprecedented fuel price hikes, higher tariffs for electricity and
the depreciation of the Rupee had added to the challenges, he said,
disclosing that 60 percent of the company’s raw materials are imported.
Nevertheless, CEAT Kelani has the resilience to succeed and maintain
its market leadership, Venugopal said, pointing out to dealers that “it
is in adversity that we should come together to face the challenges and
Pulsating musical entertainment, dance acts, and raffle draws for all
dealers at which 19 valuable prizes including air tickets to India,
Singapore, Bangkok, the Maldives and Dubai were presented, were part of
the awards night, which was followed by a day of relaxation at the two
A National Business Excellence Award winner in 2010 and 2011, CEAT -
Kelani Associated Holdings is an Indo-Sri Lanka joint venture between
the RPG Group of India and Kelani Tyre – Sri Lanka.
The company operates three manufacturing units manufacturing truck,
light truck, radial, motorcycle, three-wheeler and agricultural tyres
and employs a workforce of 900 people.
Besides its dominance in the radial tyre segment, CEAT’s market
shares in the truck and light truck, three-wheeler and motorcycle tyre
segments stand at 58 percent, 40 percent and 15 percent respectively,
making it the single highest selling brand in Sri Lanka in these
Ceylinco Life funds house for war-hero
Pte R.D.C Sanadheera with officials of Ceylinco Life and the
‘Seva Vanitha’ Unit of the Defense Ministry.
As the third-year commemoration of the end of the military conflict
in Sri Lanka draws near, Ceylinco Life has paid tribute to the sacrifice
of one gallant soldier by providing funds for the construction of a
house for a war-hero who was disabled in the liberation effort.
With Rs 1 million provided by Ceylinco Life, a new house was
constructed in Hevanapalassa in Nikaweratiya recently for Pte R.D.C
Sanadheera of the Gajaba regiment of Sri Lanka Army.
The contribution was made by Ceylinco Life to the ‘ Seva Vanitha ’
Unit of the Ministry of Defense as part of its CSR initiatives.
The house was handed over to Pte Sanadheera by Ioma Rajapaksa -
Chairperson of the Seva Vanitha Unit in the presence of officials from
Ceylinco Life, Indu Rathnayake - Vice President of the Seva Vanitha Unit
and Major General Jagath Dias - Commander of the Gajaba regiment of the
Sri Lanka Army. Among other recent community initiatives by Ceylinco
Life, one of the market leaders in Sri Lanka’s life insurance sector,
are the awarding of scholarships of Rs 8.5 million to 170 future leaders
of Sri Lanka under the company’s ‘Pranama’ programme and the sponsoring
of a road safety awareness seminar for 250 schoolchildren from 27
schools in Jaffna.