Expo 2012: a huge boost for Sri Lanka Tourism
Expo 2012, organized by the Export Development Board, provided an
ideal opportunity to Sri Lanka Tourism industry to promote its product
to the International Market.
Some tourists at the Expo 2012
At the end of the event, Sri Lanka Tourism Promotion Bureau (SLTPB)
had been able to achieve its targets successfully. The stall of the
SLTPB was one of the eye catchers in the event as it symbolized the
unique Sri Lankan identity.
The visitors to the stall were entertained by the displays of
practical craftsmanship of Sri Lankan masks, beeralu lace making and
others. During the 4 days of the exhibition, the stall was also filled
with mesmerizing cultural performances by the cultural dance troupes of
Kirindiwela central college and Minuwangoda Nalanda Balika Vidyalaya in
Gampaha district which was organized by Sri Lanka Tourism Promotion
Bureau under the Ministry of Economic Development.
Having foreseen the ideal opportunity of this event to the industry
of tourism in Sri Lanka, SLTPB had already taken steps to establish an
information desk in its stall, with the focus of providing information
to the local and foreign investors.
Sri Lanka Tourism Promotion Bureau, along with the EDB also took
steps to facilitate 50 international journalists and 55 international
travel agents to participate in Expo 2012.
Addition from the success of Expo 2012, Sri Lanka Tourism witnessed
one to one meetings between the Sri Lankan and Foreign Tour operators
achieving the expected goals. These meetings provided an excellent
opportunity for local travel agents to cooperate with their
international counterparts and thereby to develop and promote the
These journalists and tour operated represented many countries of the
world including Russia, USA, UK, Germany, France , China and many other
East Asian nations.
SLTPB plans to organize many other events of this nature in future,
with the target of achieving the number of 950,000 tourists arrivals by
the end of 2012.