SLIM ‘Marketing Rocks’ a huge success
The ‘Marketing Rocks Challenge’ initiated and organised by the Sri
Lanka Institute of Marketing (SLIM) together with Alethia International
School, to educate students about Marketing and to stimulate and unleash
the hidden talent of GCE Advance level students was a roaring success.
Stafford International School - winners of SLIM Marketing Rocks
Challenge 2012 Award, presented by Thushara Perera (President -
SLIM) and Shohan Chandiram (Project Chairman).
Seventeen teams participated in the programme held at Bishop's
College auditorium on Monday, 19 March. The participants were told to
handle a case study and at the gaming session, they were given marketing
related questions to be answered within the stipulated time frame.
“It was a fine learning experience for the students”, SLIM President
Thushara Perera said.
“It exposed the youngsters to the challenges of the corporate world
and helped them to start building self-confidence”.
Stafford International School emerged overall winners and were
awarded a cash price of Rs 100,000 with St. Lawrence's Convent - Colombo
been awarded second runner-up with a cash prize of Rs 75,000 and Royal
College, Colombo were awarded the third runners-up with a cash prize of
Rs 50,000 respectively.
Among the other award winners were Belvoir College International
(Best package design), Royal College - Colombo (Best TV Script ) and
Alethea International School and Girls High School - Kandy (Best logo -
Serving in the panel of judges were Maxwel Ranasinghe, G.S.
Sylvester, Ravi Opatha, Dilini Jayasooriya and Saravanan Ambikaibalan.
SLIM senior lecturer, experienced marketer Maxwel Ranasinghe was
instrumental in planning the project and designed the case study for the
Addressing the students, Bhathiya Jayakody of ‘Bhathiya and Santush’
(BandS) fame explained what marketing means stressing on how marketing
helped B and S towards its success and popularity.
The 17 teams who participated in the competition were from the
following schools: Alethea International School, All Saints Balika Maha
Vidyalaya, Ananda College, Asian International School, Belvoir College
International, Girls High School - Kandy, Kingswood College - Kandy,
Leighton Park International, Royal College, St.Lawrence Convent,
St.Servatius College - Matara, St.Thomas College - Matara, Stafford
International School, Vision International School and Yoshida Shokanji
“It was encouraging to see so many schools participating,
particularly schools from Kandy and Matara,” Project Chairperson Shohan
Ms. Kumari Hapugalle Perera CEO/Managing Director, Alethea
International School and Coordinating Principal said that they were
happy to be associated with the event since it was something worthwhile
for the students.
“It was of much benefit to the ones who are about to finish their
school careers and go in for higher education and ultimately look for
opportunities in the corporate world”, she said.