International Halal conference in Kuala Lumpur
The ninth annual Malaysian International Halal Showcase (MIHAS)
conference will be held in Kuala Lumpur from April 4 to 7, the All
Ceylon Jamiyyathul Ulama announced.
MIHAS 2012 is expected to host over 600 exhibition booths featuring
shari’ah compliant goods across a wide range of industries including
cosmetics, banking and health care.
Sri Lankan organizations involved in cosmetics, toiletries, herbal
products, energy drinks, medication and food items that are certified
Halal by the All Ceylon Jamiyyathul Ulama can also participate.
Hailed as “the world’s largest halal trade fair”, the conference has
attracted over 32,000 visitors in its past years and over US $ 800
million was traded.
Although initially serving as a platform for traders in the ASEAN
region, MIHAS has grown into a renowned international event with
attendees from more than 80 countries worldwide.
The conference provides visitors with an excellent opportunity for
the showcasing of innovative products and services and the chance to
meet pioneers in the fast-growing halal industry across a range of
The global halal products market is a lucrative one, estimated to be
worth 2.3 trillion US $, 67% of which comes from the food, cosmetics and
beverage sector alone. The increasing interest in the halal industry has
the MIHAS Secretariat predicting that the only trouble ahead of the
halal market is not the perceived shortage in demand, but rather the
shortage in supply. Although Malaysia, a primarily Muslim country is
host to the conference the fast-growing international halal industry has
attracted the attention of many non-Muslim countries as well. Thailand
(95% Buddhist)is the fifth largest halal food exporter in the world
amassing an estimated 10 billion baht (36.2 billion Rs) annually.
In addition to this, Thailand is also home to the first dedicated
halal science institution in the world. The Halal Science Centre, part
of Chulalongkorn University in Bangkok is an institute solely dedicated
to standardizing and uplifting the quality of Thai halal foods ensuring
it is of a certifiable export standard.
Beyond the obvious economic gains of the halal industry, the tourism
industry can also greatly benefit from more shari’ah compliant
offerings. Countries such as Australia and Thailand sell themselves to
potential Arab tourists promising halal-friendly holidays including
Muslim facilities, restaurants and hotels. Arabs spend an astounding 12
billion US $ on holidays annually, and by following the lead of other
countries, Sri Lanka too has the potential to become a popular tourist
destination which will similarly reap economic benefits.