Roshani expands with more salons
Fashion is a term more associated with women and is more closer to a
woman's heart. They keep a close eye on evolving trends and enjoy being
part of the fashion world.
For Roshani Hemamali Kulatunga, the proprietor of Roshi's chain of
hair and beauty salons, a venture related to beauty care industry was
always fascinating as she had the skills for many aspects of this
industry. She improved on her skills in fabric painting, flower
arrangements, beauty and hair styles and manymore to be a versatile
service provider in a highly competitive field. Roshani is hopeful of
beauty care industry growth where it provides ample business
opportunities for the young and upcoming. The industry particularly in
Sri Lanka has developed to be on par with international standards and
there is an ever growing clientele who regularly patronize these
services. Society has given more attention on appearance and this has
paved the way for a vibrant beauty care industry in the country.
Roshi's Hair and Beauty Salons is highly sought and her diary is full
of appointments that run for months. Her secret of success is the
personalized service blended with the use of reputed quality products by
her dedicated staff members.
She was interviewed by Daily News Business.
Here are the excerpts of the interview.
Q: How do you describe your line of business?
A: I am the proprietor of Roshi's Hair and Beauty Salons which
will emerge as a chain as time goes on. I have three salons at present
in Kelaniya, Kiribathgoda and Kollupitiya with plans to open two salons
in Negombo and Wattala shortly.
I am in the beauty care industry for the past 14 years and was
trained in Sri Lanka as well as in Singapore. I also have work
experience in Singapore where they maintain strict standards. This
experience and exposure has been invaluable to conduct business here. I
have ten well trained staff members and we cater to needs of both gents
and women as well.
From the schooling days I had this appetite for make up, bridal
dressing, flower arrangements and fabric paintings. The salons were set
up going one step further and I am happy with the progress made so far.
I am proud to say that I am a qualified beautician and all my salons are
'A' grade certified.
Q: How do you manage time to handle your personal life?
A: I consider family support to be the driving force in the
success of the business. My father Hiran Kulatunga and mother Olga
Kapurubandara spotted my talents early in life and gave me all
encouragement to build a solid business. My brother Manjula was
instrumental in setting up the business. I have two sons, twins- Manupa
and Dinupa Balasuriya. All what I have achieved so far reflects the
family support and it also gives the flexibility to engage in day-to-day
life as well as business activities uninterrupted.
Q: What motivated you to venture into business?
A: As I always had an eye for fashion and related areas,
furthering my skills in the hair and beauty field was very easy. I
acquired knowledge and was trained in this field to become a qualified
beautician where business is derived due to quality service. The
opportunity to harness my skills motivated me to start up my own
Q: What are your goals?
A: As the salons have been already certified "A" grade, I
strive to maintain the expected standards and improve on them. My main
goal is to expand within Sri Lanka and earn the reputation of being the
best salon chain in the country.
Q: How do you face the challenge of competition?
A: As everyone is aware, there are a large number of hair and
beauty salons in the country. On the other hand there is a growing
clientele and demand for these services. Hence, having more salons will
not pose a threat in the immediate future as there is a high demand.
However, the experience that a customer gets and the feedback will be a
decisive factor in sustaining the business in the long run. Therefore,
my way of facing competition is to provide a superior quality service
and ensure customer satisfaction. I have the product differentiation as
a competitive edge over other similar ventures as I only use reputed
products imported from Singapore.
Q: What examples do you provide others?
with her sons
A: I am hard working and committed to the task. I am ambitious
when it comes to educating my sons. I make all my effort to strike a
balance between business and life as I enjoy providing a good service to
Q: What is your specialty?
A: I consider the large number of salons to be a blessing as
it provides the momentum to be ahead of others. The customer loyalty can
change with drop of service quality and hence if one does not maintain
and improve on quality they will lose customers. This will not augur
well for the business. I persist on service quality and also display the
fee charge so that customers make an informed decision. In many cases,
they get to know what they have to pay at the end and this, some times
is higher than what was anticipated.
Q: What are your achievements in business?
A: I was able to secure a business partnership with the Arpico
Supermarket chain to set up 'Roshi's' at the supermarkets. The first two
such salons will be set up in Negombo and Wattala shortly. Having won
the confidence of a leading supermarket chain is remarkable considering
the fact that there are a large number of salons islandwide. The
positive customer feedback takes a long way and this will be a good
opening for my chain of salons. As I focus on low margins and more
customers this has lead to a growing customer base.
Q: What is your message to society?
A: I will direct my message to the industry as it faced a
setback due to an unfortunate incident. This resulted in many
appointments being cancelled particularly in every salon and posed a
serious threat to the industry. The customers were reluctant to go to
salons anymore. However, with understanding and gradual reasoning the
situation improved. My advice to customers is not to be afraid to go to
a well patronized salon where quality products are used. In all my
salons we conduct a patch test free. This will ensure that the products
The industry needs to sustain to support the large number of employed
at present. It has the capacity to grow and to become a leading
employment generating industry. The changing fashion and beauty trends
provide new vistas for industry growth.