Tourism sector upbeat on winter season
The tourism industry will record a marginal growth in the winter
season despite the global recession that is affecting the tourism
generation markets, an industry expert said.
Tourists at the Galle Face Hotel. Picture by Sulochana Gamage
"We are looking forward to the winter season. However, it will not be
a fantastic season due to the economic recession and other factors. This
calls for an aggressive promotional campaign to attract potential
tourists," Jetwing Managing Director and PATA Chairman Hiran Cooray told
Daily News Business.
"A comprehensive promotional effort as a PPP will have positive
results as the current promotional and marketing mechanism need some
vigour," he said. Sri Lanka is mainly a beach destination and we cannot
be complacent on promoting European countries as they are our prime
Though regional tourism is essential we need to attract European
tourists also for income generation. The promotional campaigns should
create more hype as winter bookings are not fantastic, Cooray said.
Tourist arrivals topped 72,000 in August continuing its growth momentum
further which recorded an increase of 29.6 percent compared to last
August. Majority of visitors were from European countries.
The cumulative figure of tourist arrivals for the eight months of
this year was 537,787, an increase of 35 percent over the corresponding
period last year.