Mobitel joins RUEDA
In pursuit of reiterating its commitment in serving women at the
bottom of the pyramid, inline with the global "mWomen" initiative by the
GSMA Development Fund, Mobitel, embarked on another journey to provide
women an opportunity for livelihood. The programme enables women that
have been selected through, the Ruhuna Economic Development Agency (RUEDA),
a foundation working together for the local development of Sri Lankans
in the Southern Province, to act as WCCP's - Women Community
Communication Promoters of Mobitel.
Training for the selected women will be provided through the Mobitel
dealer-training programme and will permit them access to a new line of
income. As a pioneering next step, Mobitel intends to introduce an IVR
that will facilitate the dissemination of useful tips and information to
compliment the commonly practised livelihoods amongst women
entrepreneurs in the region. The voice recording will educate the women
on their respective fields thereby facilitating further opportunity for
their economic growth.
In the powerful words of Cherie Blair, founder of the Cherie Blair
Foundation for Women "helping women to make the most of their economic
potential is vital in tackling global poverty and inequality." Most
women in Sri Lanka have embraced poverty, due to inherent reasons that
can only be elevated through financial inclusion. However, poor and
marginalized women in Sri Lanka have very restricted economic
opportunities. With unequal access to formal and higher education, most
women are snared in income generating activities, which yield very low
returns on their labour.
Sri Lanka Telecom Mobitel Director Anoma Laphir said "It is vital to
comprehend the difference we can make in the world by empowering women.
In REUDA, we have found a like-minded partner and together we hope to
inspire change that will revive an economic revolution. As women are the
live wires of our country, when we invest in them, everyone wins, the
community, the economy, and the nation."
Functioning as a Local Economic Development Agency, RUEDA's financial
backbone is supported by the United Nations Development Programme.
RUEDA Chairman Azmi Thassim said, "RUEDA, exists as a public-private
partnership mechanism for promoting and facilitating local economic
development [LED] initiatives in the Southern Province. As such we
consider it both a privilege and honour to have the opportunity to join
with Mobitel, in empowering the lives of Sri Lankan women in the
Southern Province. Through this partnership, RUEDA expects to broaden
the existing income of the potential women entrepreneurs and make new
avenues for income generation for uplifting their living standards. We
consider this as a new operation of RUEDA and believe that we could
produce micro enterprises for women that provide them with a sustainable
source of income through this initiative."