Celebrating 30-year AMW-Yamaha bond
Associated Motorways Ltd (AMW) make a significant milestone
celebrating its 30-year association with Japan's renowned Yamaha
The Yamaha-AMW combination was instrumental in creating a new
motorcycle culture in Sri Lanka. The annual Yamaha Tour organized in
collaboration with Yamaha motorcycle customers is one such example.
AMW launching SZ 16 and YBR 125 with
officials from AMW and Japan. Picture by Sumanachandra
Ranging from the YB 100 that was introduced to the market at the
inception in 1981, to the present day SZ and YBR 125, all makes have
been embraced by motorcycle lovers of this country. Yamaha bikes come
with its trademark quality criteria backed with 100% Japanese
technology, long lasting make, striking looks and the comfort that suits
Sri Lankan road conditions.
All this comes with the trusted and dependable AMW after sales
service backed by a fully overseas trained team. Regular workshops and
training sessions are also held for the benefit of the customers to
enhance their knowledge in security and other technical aspects.
These workshops conducted by foreign nationals will be increased in
the future to cater to a larger section of their customers.
These programmes that started as 'Yamaha Day' will in future be
enhanced under the title 'Yamaha Rider Academy'. The workshops are to be
largely organized by Yamaha club members comprising Yamaha customers.
A special mention has to be made about service camps that are being
conducted in every town on a regular basis providing Yamaha customers a
platform to get their motorcycles tested and monitored by trained
In the production process Yamaha bikes come under a strict filtering
process which eventually emerges as a product that is most suitable to
the country and its roads.
This has also resulted in the production process introducing new
features which are certainly customer-friendly and accessible.
All these factors have been contributory elements in the
three-decade-old success story between Yamaha and AMW.