Man of many talents and visions
Prasanna Pathmanathan is a name all
too familiar in the country today. Beginning his career in writing, he
is now one of the names that you would hear everyone saying when you
enter the world of fashion.
He was just another ordinary boy who loved to write. It was this
hobby that made him Chief Editor for a South Asian magazine called Agora
thus pushing him to the Sri Lanka media. He has being writing for
Chokolaate magazine from its inception interviewing artists models and
people in general.
Through talking to models, fashion designers both local and
international, Prassanna realized how much the fashion industry has come
up and how many enthusiastic and talented designers were there in Sri
This was one of the reasons for him to get together with Leo district
306 C1 and organize a fashion show for a cause - Flamboyance 2011 - a
highly successful event.
This is where the doors opened for him and many lucky talented young
designers as well. Working together with some of the top models,
designers and choreographers in the fashion industry of Colombo,
Prasanna created his name and mark. After receiving great feedback from
people about Flamboyance 2011, many people actually got to see true
potential in some of the designers who are studying fashion as their
main career in life.
After Flamboyance his second successful event was the Chokolaate
Mother Daughter Fashion show held last Mother's Day, which also brought
out opportunities for many young talents. At this event, there were no
professional models but actual mums and daughters dressing in style and
proving age never matters in fashion.
"Today, everyone wants to be a model and models can be actually
categorized as a ramp model or commercial model. Anyone can become a
commercial model if they got the right face or smile or just that spark,
but not everyone can become a ramp model which is something some people
just don't understand", says Prasanna.
The newcomers think that they learn modeling just after one walk on
the ramp, Prasanna adds. There is a huge demand for female models than
male models in Sri Lanka. When I got invited for events to judge them or
just be part of them, I always did my homework and got to know more
about I was going to see and understand it more. And there is so much
improvement that has to be done from the standards to the quality.
Prasanna with Rozanne and the Flamboyance models
Mr. Earth 2011
His love for writing, meeting people, interacting and sharing views
and ideas of everything concerning the fashion industry brought him to
where he is now. And today, he has achieved the opportunity to represent
Sri Lanka for the first time ever as one of the seven juries to judge
the Mr. Earth 2011 pageant to be held in October in Central America.
He was also appointed as the National Director for Sri Lanka to
nominate the Mr. Sri Lanka for Mr. Earth 2011.
He got this one in a million chance opportunity when one of the
organizers of the event saw his interview conducted by Prime TV on
YouTube and contacted him. Through research and finding more about him,
they offered him the post of National Director to choose a candidate
from Sri Lanka to participate in the pageant, and then followed on with
asking if he would be interested to be one of the jurors.
Through phone interviews and then a written one (and doing another
research on the jury part), he submitted his portfolio and voila became
the first Sri Lankan to have a place in the jury.
Many look at the fashion industry as a 'not forever' career, but
there is always more to what meets the eye.
It's not easy to be in the fashion industry. The demand a model or a
fashion designer has is very strenuous. People just don't make name -
they earn it through talent, commitment and dedication. As I have seen
personally, a model has to go from one place to another to be on the top
and it's the same for the designer. Not everyone shares the same taste
as you and I. What B likes, A more not like or vice versa. As Prasanna
says, if anyone really wants to be a model, they should study what they
are doing, see what's the latest trend is and see what the market is
Prasanna also has more to see than what we actually see in him.
He is just 25 years of age, and is reading for his degree in
Psychology, holds a Bachelors degree in Information Systems with
Business Management from the University of Westminster (UK) as well as a
chartered marketer from UK.
Believe it or not, he is also a lecturer for undergraduates (all of
who have 100 percent successful rates) at IIT, guiding them on their
research projects and thesis and he is the Head of Marketing at Cameron
Pale and Medina.
He also has his own talents up his sleeve. He can sing and also do
fusion dancing. He has being trained in music by his guru Sathya Mani
Rajalingham and has performed in some functions as well.