KIK of Sri Lanka unveiled

Elephant House, a household name for over 100 years, recently launched its own new cola, 'KIK' which for them is a giant step towards covering the entire soft drinks market in their existing product portfolio.

The new cola, which hit stores from December 4 onwards, is now available in both buddy and pet bottles and is competitively priced. The unique bottle design alone will add to a brand new experience in the world of cola.

"The much anticipated, Lankan spirited 'KIK Cola' - which has gone through heavy research and development over a period of almost half a decade - is said to have successfully passed all the blind tests, coming out on top vies-a-vie its competitors in the category. "Essentially, we wanted to position our Cola as one with an international class flavour and boast of strong local values - it is in this effort that the KIK Cola brand name as well as the tag line of 'Lankan to the Last Drop' was born," Consumer Foods Group of JKH President Jitendra Gunaratne said.

As one of the biggest ever national launches of a local brand, KIK Cola is now expected to throw a fresh challenge at its multi-national competitor - surpassing the giant to become a considerably large player in the local cola category. According to Gunaratne, "with a distribution network of over 90,000 outlets which cover almost every inch of this island, we are confident that KIK Cola will be available for our consumers at every possible consumption opportunity that one can think of.

Our loyal network of distributors who passionately believe in the potential of local, home-grown brands such as ours, will guarantee that KIK Cola will be available and given prominence in their respective outlets located across the country. They have paid special attention to even increase their outlet base as the cola flavour gives them entry to an even larger area of distribution as never before," he claimed.