We have heard the statement 'Change is the only thing that is
constant' while everything else changes around us. Nothing stays as it
is but they are all prone to change to something else.
Change is a natural phenomenon which existed throughout history and
continues to change into form and out of form.
Change is a transformation system which transforms some buried faces
under a mango tree to yield juicy mangoes.
It's quite difficult to understand change as a prerequisite for our
evolution in organizational success as Times have definitely changed.
Things have changed but change had not changed a bit. It still
continues to conduct its very own age old system of transformation which
alters, amends, and repels the present by replenishing it with a
different kind which is made out of the same.
Now this statement seems out of the ordinary to those who do not
understand the essence of change.
Change brings novelty and innovation and fresh blood into the system
while stagnation only brings death. All organizations must embrace
change as it brings the life blood back into the place where it is
Change takes place even in static business environments where the
ones who direct its course are fearful or uncomfortable of change.
So whether we like, believe, understand it or not, change takes place
behind closed doors out of our attention being captured.
So simply, whether you like it or not, it happens out of your control
as it has a form of it own creation. Change changes everything around us
as we know it and make us look like new born babies everyday of our
Change takes place even in static business environments where
the ones who direct its course are fearful or uncomfortable of
Can change be managed?
If change is such a phenomenal force, and out of control, could
anyone manage it within organizational settings as books on change
If anyone understood the reality of the characteristics of change
broadly, this present generation would not be in this soup we are in now
as all the mess we are in here today is our inability to understand and
accommodate to the change happening around us.
The principle which confirms that whatever which cannot be measured,
cannot be managed is very much true in this sense as change cannot be
measured by any modern yardstick.
The only thing which could be measured is the damage caused by the
impact of change right after it has emerged to paralyze organizations,
and when it's too late to take any action.
There is no point in preparing to face a similar situation in the
future by calling management meetings and strict methods of laying offs
and introducing voluntary retirement schemes (VRS) for it will never
take place in the same way, as the impact of change is always and mostly
quite different to the previous impacts.
If change brings the same impact previously, then the very foundation
of the definition of change cease to exist.
Accommodation is the only option
Consequences of not accommodating change would definitely bring forth
death and chaos to any system, regardless of the nature of business,
ownership or its type, as change cannot be controlled or managed like
illustrated in thick papered books.
If it could be managed or controlled, then we have our solutions and
need not be worried about what the future may hold.
So if such a phenomenon is to be accommodated it must be well
understood by the top officials of the organization and must be
communicated to all levels concerned.
One of the most made errors of the modern day CEO's is that they do
not communicate their understanding of the change to all levels of the
organizations for the fear of inciting any potential threat from within
the organization, and by doing so the impact on lower levels of the
organizations are often mostly ignored as there is no feed back on the
fears and strengths of those lower levels of individuals which could be
taken as inputs to accommodate the coming threat as an opportunity.
When change is accommodated within the organizational setting, one
must embrace the very essence of it. It must be absorbed into the entire
system to be benefited from it, otherwise what will be left is chaos.
Once the world's greatest martial artistes Bruce Lee said that one
must be like water, and when water is poured into a cup, it takes the
shape of the cup, and when it is poured into a jug, it takes its form.
So if change has to be embraced, it has to be taken into account in
those terms of Bruce Lee.
You could never assume that your organizational hierarchy is too
strong to withstand any change as what ever is not flexible will suffer
Zen monks have always taught that a weak tree always survives a storm
than a stronger one. This is true when it comes to organizational change
too, as whoever who does not accept it will definitely be consumed by
We live in a dynamic world where brands, products and services are
losing their credentials at all levels. Today customers do not behave
the same way the previous generations did, they are well informed and
know more than the sales personnel when it comes to the products they
Gone are the days when doctors prescribed something which patients
did not question about the medicine being prescribed. Today's consumers
quickly find out the side effects of medicines and at times are ahead of
the medical practitioners. So organizations must be aware of the times
and adapt themselves to pave the way for the change to take place
without being damaged by it processes.
The only way to be ahead of the game is by aligning your organization
If the human body is taken as an example, a medical practitioner
would strongly agree that our skin replaces itself once a month, the
lining in our stomachs every five days, almost every three months our
skeletons get renewed and our liver replaces it every six weeks.
But when you look at it in the mirror your body looks the same even
though your entire body has replaced ninety eight per cent at its best.
If we monitor these internal processes we would be surprised that change
works endlessly within our system, behind closed doors. But
unfortunately very few take the maximum advantage of this phenomenon to
their benefits. Some truly are not beneficiaries.
Theories of handling change are useless
Somewhere down the line all of us have heard many theories and models
on change management which may give us an idea about what change is.
But none of these models give us a comprehensive idea as to what
needs to be done in the presence of major changes faced.
Change is indeed a necessity to our development and if identified
properly it could actually open many prospective doors for the
Change either destroys markets or creates new ones. It either
exterminates an existing product line or replacing one. The only
determining factor is which side we choose to take.
We could be badly affected by it, if we retaliated against it. But a
passive approach with a broad awareness may actually explore new markets
and even new needs which are developed in the minds and hearts of
customers, due to the change.
So if one wants to handle change in the best possible way, it's best
that you don't fight against it.
What you resist persists and if the whole organization is against
change, it may create your worst business nightmare for the rest of your
Everything will change regardless of its origin, and sometimes
whatever has been will be brought back again in a different form, change
brings all things to naught which struggles against it.
To survive change, changing is the only option. If everything around
you seems to change, change all things around you.
By this your organization and its unique individuals will survive a
So in simple words, in order to avoid a failure in business your
whole organization must live on the wings of change and not under it.
(The author could be contacted via email@example.com)