Homerun Sisu Pabasara Varna Mangalya 2009
The Homerun Sisu Pabasara Varna Mangalyaya took place at the
Battaramulla Jana Kala Kendraya, under the direct supervision of the
Education Ministry recently.
The art competition was held for the fourth consecutive time. The
entries this year were of high quality in terms of creativity in
addition to the usual six categories there was an open category, which
made it possible for art teachers to participate in the competition as
Colour Products (Pvt) Ltd, Chairman at the ‘Homerun Sisu
Pabasara Varna Mangalya 2009’.
Homerun is a local company but it has been successful in being
recognized both locally and abroad. Ever since the introduction of
Homerun pas in 1959, it has become extremely popular amongst children
With this global recognition in the market for high standard of
products, Colour Products Ltd is in the number one position and the
market leader for quality oil pastels in Sri Lanka. A wide range of
round and square oil pastels as well as several new products are all
available in the market.
Homerun received the much acclaimed “SLS” standardization certificate
from the Sri Lankan Standard Institution for quality systems. Following
this success they have also applied to obtain the internationally
reputed ISO certification.
Education Minister Susil Premajayantha was the chief guest at the
prize- giving of the Homerun Varna Mangalya Art Competition recently.
First loyalty card:
SLT launches Prestige Card
Sri Lanka Telecom (SLT), launched the Prestige Card at a ceremony at
the Sri Lanka Telecom Headquarters Auditorium recently.
The Prestige Card concept was initiated by Sri Lanka Telecom
Chairperson, Leisha De Silva Chandrasena and is a privilege card for the
loyal and most “prestigious” customers of Sri Lanka Telecom, providing
them with various benefits and privileges.
This is the first loyalty card introduced by Sri Lanka Telecom and in
the initial phase of the customer loyalty program, the company plans to
present Prestige Cards to an identified customers.
As a prelude to the wider presentation of the cards, twelve customers
were invited to the launch ceremony, where they were presented with
their own Prestige cards by Leisha De Silva Chandrasena. The event was
also attended by Sri Lanka Telecom, CEO Greg Young and other chief
officers. The remaining customers will be duly presented with their
The Prestige Card confers the cardholder with numerous benefits:
firstly, it recognizes the company’s most loyal and valuable customers,
providing them with value for their loyalty by means of priority
services such as quick and prompt service at service points without the
need to stand in long queues, convenience when visiting Sri Lanka
Telecom locations which includes priority car parking. Discounts will
also be offered on selected purchases and they will be given VIP
treatment when it comes to fault clearing, complaint handling and
A web self care facility will also be made available to these
customers where they will be issued a username and password to view
their account details online. Other benefits include invitation to
customer fora and other special events of Sri Lanka Telecom.
These “Prestige” customers will be treated as opinion leaders and
their feedback and ideas will be taken into account in the Company’s
future product /service development plans, in a demonstration of the
value the company places in the needs and suggestions of these
SLT Chairperson Chandrasena said, “Without our customers, who have
partnered with us and entrusted their telecommunications needs in our
hands, we would not be as successful as we are today. So we felt that it
is only right to find a way to show our appreciation and pay tribute to
you for your long standing relationship and loyalty to Sri Lanka Telecom
- and so, we are launching the Prestige card.
The Prestige card is a privilege card, for our most loyal and
prestigious customers, who we have been very privileged to have and
serve. I hope that you enjoy and benefit from the privileges offered to
you through the SLT Prestige Card”.
Sri Lanka Telecom, CEO, Greg Young said “This is a way of
understanding, recognizing and rewarding our customers who have been
loyal to us and delivered value to us and this is another demonstration
of how Sri Lanka Telecom is becoming more and more customer focused.
Eight awards for brand marketing:
Triad sweeps the boards at Effies
Triad bagged eight Effie Awards for brand marketing at the annual
Effie Awards ceremony at the Water’s Edge last week. This is the second
consecutive year the
“Api Venuwen Api Vemu” campaign wins at Effie Awards 2009. Here
a client and agency team after receiving the award.
awards are being held Sri Lanka.
The eight Effie Awards won by Triad included a Silver Effie for the
Sri Lanka Army Seva Vanitha “Senehasa” campaign in the Non Profit/Public
Service category together with seven Bronze Effies - two in the Non
Profit/Public Service category for the Ministry of Defense “Api Venuwen
Api Vemu” and the Sri Lanka Navy “Proud to be in the Navy” campaigns,
two in the Financial Services category for People’s Bank “Say YES to
Life” and Sampath Bank “Kalin Cash” campaigns, one for Seylan Bank
Crisis Management in the Corporate Reputation/Professional Services
category, one for the launch of Laughs Oil in the Automotive Related
Products category and one for Keells Super “Lower than the Lowest Price”
campaign in the Retail Store category.
These Effie Award wins are the latest in numerous prestigious
advertising industry awards that Triad has received over the years -
including being adjudged best agency for three consecutive years at
Chillies, Triad was also the first ever Grand Prix agency in 2009. In
addition, at an international level, they also won the first medal at
AdFest in 2008 and this year produced a finalist at Cannes Lions
Advertising Festival, together with Silver medalists at the Young Spikes
Asia Competition held in Singapore - further strengthening their credo
of “Sri Lanka Can”. Now, with the Effie Awards 2009 win, Triad stands
stronger than ever to meet the challenges of 2010, retaining its
leadership and offering brand centric, consumer driven, locally relevant
According to the Effies jury, the most important criteria for judging
advertising in the eye of the marketeer is effectiveness.
Ogilvy wins most Silvers at Effies 2009
The Ogilvy group won two of the three silver awards presented at the
Effies 2009, the premier awards ceremony that recognizes creative
The Ogilvy and NDB Bank team celebrate the 2009 Effies.
Ogilvy Advertising bagged a Primary Agency Silver award and Ogilvy
Media won a Secondary Agency Silver award for the ‘Good things come in
small packages’ campaign for NDB Bank. Ogilvy also won three Bronze
awards at this year’s Effies.
Phoenix Ogilvy Chairman Irvin Weerackody said, “There is only one
measure to judge how well a brand has performed in the market, and that
is effectiveness or the results. In that sense the market is both judge
and jury of effectiveness.” He said “We sell or else... this is an old
mantra but this is also the new reality. We are happy we have achieved
results for our brands.”
Commenting on the Silver award won for the “Good things come in small
packages” campaign, Vice President and Head of NDB Bank’s Retail Banking
and Marketing Indrajit Wickramasinghe said, “Ogilvy has been the
communications partner of NDB Bank for over a decade and we have
together, strategically built a strong brand over the years. We are
pleased that the effectiveness of our marketing and communications
approach has been recognized.”
Ogilvy also won a Primary Agency Bronze award for its “Now, that’s
when I want music” campaign for Dialog Telekom, a Secondary Agency
Bronze award for Ogilvy Media’s work on the ‘David vs Goliath II’
campaign for GlaxoSmilthKline Consumer Healthcare and another Secondary
Agency Bronze award for Ogilvy Action’s work on the Unilever’s ‘Global
Handwashing Day 2009’ campaign.
The Effies award ideas that work and celebrate effective campaigns.
The winning entries are a combination of all the disciplines that went
into a marketing program: planning, media, creative, market research and
account management. The awards demonstrate Client / Agency partnership
in the creation, management and the building of a brand.
Emirates to launch flights to Amsterdam
Emirates will launch flights to Amsterdam from May 1, 2010.
The international airline of the UAE is also promising further new
route announcements in the coming months, supported by continuing
The blossoming of the airline’s 23rd route into Europe will bring
much awaited news in The Netherlands. The daily, non-stop service from
Dubai will be operated with a combination of 777-200LR and 777-300ER
aircraft, with a three-class configuration and the newest version of
ice, the passenger revered in-flight entertainment system. Emirates,
with its exquisite Private Suites, will be the only airline offering
First Class accommodation on the route.
This is the fourth new destination this year by the Dubai-based
carrier. Durban and Luanda were launched in October. It will be launched
in Tokyo on March 28, 2010.
Emirates Airline and Group Chairman and Chief Executive Sheikh Ahmed
bin Saeed Al-Maktoum, said: “We are extremely pleased to launch a new
service into Europe at this time and I’m sure it’s a development that
will be welcomed with open arms in The Netherlands. Amsterdam is already
an important offline market for Emirates and we know there is
significant passenger traffic heading from Amsterdam to Dubai and onto
Africa, the Indian Sub-continent, Asia and the Far East.”
Sheikh Ahmed said: “This is also a major freight hub and one of the
world’s renowned flower centres.”