Lux Ruwathi Yuwathi grand finale:
Tharuka steals the show
Tharuka Shamendi (center) with the first runner-up Yasanthi Lakmali and
the second runner-up Thilini Perera
Tharuka Shamendi in her evening gown
It was a night like no other. The weather was perfectly fine for a
perfect sun setting evening at the Blue Water's Hotel, Wadduwa to bring
out 15 glamorously transformed girls to center stage for the Lux Ruwathi
Yuwathi grand finale.
Out of these 15 ladies, young Tharuka Shamendi won the hearts of the
judges for her grace, smile and simple personality and was crowned the
Lux Ruwathi Yuwathi 2009.
The first runner up was Yasanthi Lakmali and the second runner up was
All three winners were awarded cash prizes along with saris sponsored
by Gee Bees, gift vouchers courtesy Ramani Fernando Salon, Stone n'
String and Lux Ruwathi Yuwathi trophy. The event was judged by Unilever
Brand Director Ramani Samarasundera, Model trainer and former Miss Sri
Lanka Rozanne Diasz, actor Roshan Ranawana, Designer Keerthi Sri
Karunaratna and Choreographer Graham Hatch. The Lux Ruwathi Yuwathi was
a talk show program that brought in young women to express themselves on
various issues revolving their lifestyle. The 15 contestants who were
Some of the 15 contestants in evening gowns. Pictures by Wimal
chosen were nominated after they participated in the talk show. The
event's main focus was on highlighting the hidden beauty of each
contestant. The contestants walked the ramp in saris for the first round
and then evening gowns for the second round.
'Fair & Lovely Diriya Sihinaya 2009':
Giving wings to unfulfilled dreams
Envisioning to make unfulfilled dreams a reality, Fair and Lovely
recently launched their reality competition targeting both urban and
rural Sri Lankan women who are struggling to make their entrepreneurial
dreams come true. Aptly titled "Fair & Lovely Diriya Sihinaya 2009", the
reality competition has now reached its peak, where 10 finalists will
compete to win two million, a chance to start off their own business
using their life skill, together with the training, courage, confidence
and the strength they will receive from this innovative program.
"When we initiated "Fair & Lovely Diriya Sihinaya", we wanted it to
be a reality competition like no other in Sri-Lanka. Built on the belief
that many Sri-Lankan women have unfulfilled dreams that have either been
put aside due to family obligations or just unbelief in themselves, Fair
and Lovely's main goal for the show is to motivate Sri-Lankan women of
all ages and to show them that anything is attainable - no dream is
unreachable," stated Shantha Fernando Brand Manager, Fair & Lovely.
The team behind "Fair & Lovely Diriya Sihinaya" announced their call
for contestants through pamphlets enclosed in all Fair & Lovely products
and through Fair & Lovely representatives visiting garment factories and
regional educational/vocational institutes across the country. The
answer to their call was an exceptional total of 20,000 applicants -
further emphasizing on how many local women are awaiting the opportunity
to establish their business dreams.
The Fair & Lovely team, assisted by the University of Colombo Career
Guidance Centre, then conducted a thorough initial screening and
proceeded to narrow down applicants to a considerably smaller number of
six hundred semi finalists.
These selected six hundred were later interviewed one to one at three
central regions Colombo, Kandy and Galle, again reducing the contestants
to a hundred.
Subsequently the final hundred contestants were brought together from
across the country to participate in a three day workshop that covered a
wide array of topics branching from self confidence & interpersonal
skills to management, banking & finance, thereby equipping contestants
with the practical hands-on skills that they would require when setting
up their businesses. Finally, through further screening at the workshop,
only ten contestants were selected to proceed.
However, the rest of the contestants did not walk away empty handed
either - instead they left the program with a solid foundation in the
fundamentals of building their own business and also the courage and
belief in themselves to achieve their dreams.
Levi's and Softlogic form tight fit:
Models displaying the latest Leviís designs
Models on the ramp at Leviís latest design launch. Pictures:
Make way for Denims! Levis jeanswear made a fashionable recently to
the local fashion scene with a spectacular show to a select audience at
Cinnamon Lakeside Colombo last week. The event highlighted designs that
go along with hoipolloi as well as the discerning fashionistas.
The show brought in an international flavour to denim jeans and
together with a new strategic alliance with Uni Walkers (Pvt) Ltd a part
of the Softlogic Group who are the new Master Distributor for Levi's
brand's presence in Sri Lanka.
Speaking on the occasion of the launch, Business Head for Emerging
Markets for Levi's India Sandeep Sokhanda mentioned, "We at Levi's are
extremely excited to be embarking on this new relationship. This
instance serves to underline our commitment to developing the Sri Lankan
market, and providing jeans lovers in Sri Lanka easier access to the
latest and best from the Levi's stable. The local knowledge and
expertise of Softlogic, combined with the global expertise of Levi's,
creates a unique platform we will look to rapidly build upon."
Chairman/Managing Director of Softlogic Holdings Ltd Ashok Pathirage
opined, "This is an immensely exciting time for us, and I am pleased to
announce our partnership with Levi's. Levi's with its globally well
renowned range of Jeanswear have formed an intrinsic part of the
clothing lifestyle of people cutting across generation divides.
The show featured a variety of collections from Levi's - headlined by
the latest collaboration line designed by Tarun Tahiliani. Featuring
some of Sri Lanka's best models on the ramp, the lines on display also
included previews of soon to be launched looks from the Levi's
The evening also featured the work of B.L.O.T. (Basic Love Of Things)
- a group of diverse avant garde artistes from India who work across
creative mediums to provide their audiences with multi-sensory