Grey Colombo wins global award
Sri Lanka has delivered Asia’s first ever win at the Global Effies
with Grey Colombo’s ‘Garment’s without Guilt’ campaign, which has now
become one of the country’s most awarded campaigns internationally.
This is an incredible feat for the country as these awards are
dominated by global brands, where three of the most effective brand
marketing campaigns on average are selected.
This year only two were adjudicated as the best in the world - IBM’s
‘Stop Talking, Start Doing’ and Sri Lanka Apparel’s ‘Garments without
Guilt’ for 2009.
The two campaigns will enter the Global Effie Hall of Fame in New
The winners were awarded at the North America Effie Awards Gala at
the prestigious Cipriani in New York recently. Ajai V Singh, Vice
President and Country Head, along with Sailesh Wadhwa, Director of
Strategic Planning and Brand Services, of Grey Colombo received the
The Global Effie Awards honour marketing campaigns that have proven a
combination of effectiveness and creativity, with all submissions having
to go through two rigorous rounds of judging, with the final round being
judged by over 15 global marketing leaders.
Vice President and Country Head, Grey Colombo, Ajai V. Singh said,
“This is a milestone win for Sri Lanka and we are tremendously honoured
to be globally lauded as the creators of one of the most effective case
studies in marketing communications.