Link Natural ventures into cosmetic exports
Growing market for personal health care products:
Link Natural, a leading manufacturer and worldwide exporter of herbal
health and personal care products in Sri Lanka has ventured into
manufacturing and supplying cosmetic products for the international
market under private labels making another breakthrough for the country,
Chairman Link Natural Products Dr. Devapriya Nugawela told Daily News
He said, “This is a great achievement. We have not been able to
compete with countries such as Thailand and India for these products
At present the Company has four areas of business, namely
pharmaceuticals, the generic Ayurvedic products, Herbal health care
products, essential oil and personal healthcare products.
The Link Natural Soul Centre has taken cosmetic therapy to new
heights with a range of skin, body, hair and mind care products.
These products have been carefully developed over a period of time
through a vigorous process of research combining cutting edge technology
with the purest resources of nature, because we want to position
ourselves as a modern wellness company involved in all aspects of
wellness, said Director, Export and Business Development, Fazal Mushin.
Most of the cosmetics are used for professional applications because the
company deals with spas and makes tailor-made products for them.
One Company that Link deals with has 60 outlets worldwide and Link
products are used in sixty percent of their consumption, he said. The
Banyan Tree is one of their main clients.
The company has found that personal health care is a huge growing
market and the income levels for those products have increased. The
company hopes to enter the domestic market from the professional market
in the near future.
However, these products with some uniqueness will find niche markets
instead of having it in supermarkets, Fazal said. A new showroom will be
opened shortly in Nawala.
The total cosmetic product range includes 18 products. Three hair
care products, namely Herbal Shampoo, Allo Wera Shampoo and Herbal Hair
Conditioner which includes Ayurvedic ingredients such as Gotukola.
Godapara, Keekirindiya and Weralu. Fifteen products for skin and body
care include Herbal body wash, bath foam, facial cleanser, facial
moisturizer, moisturizing lotion, facial massage cream, Hand lotion,
foot massage cream, Skin firming cream, anti stretch mark cream and
The company won the Presidential awards for the past two years in the
personal care category.