Technology helps to check burglaries
Crimes in general and burglaries in particular are known to have
spiked in all parts of the globe as the world economy falls deeper into
recession. Here in Sri Lanka, people's life and property are not exempt
from this worrying phenomenon. According to UN data, Sri Lanka had
12,666 burglaries in 2007 (0.631 per 1,000 people). Whilst well below
that of the USA which has the highest rate, it's still alarmingly high
for a small island nation, especially if we compare the levels to Oman
who had no burglaries to report.
In addition to the burglaries there were also some 4,647 robberies
reported (0.231 per 1,000 people). Data from Interpol suggests that
these crime rates are growing by between 12 and 25 percent each year.
Consequently, more and more people are looking at high-tech solutions
to addressing the home security issue. The evidence suggests that the
cost of having the technology installed is reasonable and the
investments are abundantly worthwhile. Additionally, these little
devices are simple and easy to operate.
Take for example Jayawickrama, whose detached Colombo 5 home was the
target of a ruthless burglar at 2 a.m. one night recently. A robber had
tried to enter the house through a window but fortunately for
Jayawickrama he had recently fitted a device supplied by KayJay Security
and the intruder system detected the forced entry and triggered an
alarm. Consequently, the robber panicked and ran off which was fortunate
for the robber as the triggering of the alarm sets off four SOS calls.
Two calls are dispatched to the owners and the other two alerts the
KayJay HQ and the area supervisor.
Jayawickrama said that he and his wife were sleeping upstairs when
they heard the alarm going off. When he went down stairs he realized
that the intruder's entry point was through a window and upon the alarm
being triggered, the burglar had rushed out without taking any valuables
with him. By contrast, Wickramasinghe house had been burgled some 18
months back at the same residence when several valuables were lost. The
initial incident had prompted him to install the KayJay system on a
monthly payment scheme.
These alarm systems are recognized around the world as a viable
solution to the problems posed by rising crime. The systems that are
supplied by KayJay Security can be installed for a monthly fee with no
initial payment or installation charge.
The monthly fee also includes monitoring. Whilst no one wishes for a
burglar to set foot into their property or that of their neighbours, the
harsh realities of the modern world dictate that it is 'better to be
safe than sorry'. Jayawickrama was certainly glad he was secured with a
system that saved his goods and most importantly, his life.
eMarketingEye completes two years
eMarketingEye, an Internet marketing agency offering integrated
Internet marketing solutions, marked two years of successful operations.
The company recently received Google AdWords Qualified status and is one
of the few Asian firms to have achieved Google Analytics Authorized
CEO of eMarketingEye
eMarketingEye offers a wide range of online marketing solutions to
improve the performance and visibility of any website. Search marketing,
strategy consultancy, performance optimization and web analytics are
effectively combined to provide customized online solutions. The company
also closely monitors internet trends and consistently updates its
service offerings. Social Media Optimization is an example of a recent
service the company mastered, providing its clients the ability to
increase brand awareness, brand loyalty and revenue through popular
social media websites.
Founder and CEO of eMarketingEye, Rajitha Dahanayake, said that the
continuous dedication to strive for excellence and building strong
client relationships makes a significant impact in their performance.
"We have been able to continuously achieve our growth targets, even
during these troubled times when many firms are cutting back and
struggling to maintain existing operations" he said.
eMarketingEye also won the Best Search Engine Optimization Strategy
Award in 2008 at the prestigious ad:tech conference in San Francisco.
The award was presented for the successful Search Engine Optimization
campaign carried out for Millennium and Copthorne Hotels, a leading
hotel chain with over 120 individual hotels in 19 different countries.
In the past two years the company has also won four impressive Adrian
awards for its Internet Marketing campaigns from the Hospitality Sales
and Marketing Association International (HSMAI).
With 20 percent of the world's population currently using the
Internet, Online Marketing has evolved into a multi-billion dollar
industry. With billions of web pages and millions of products and
services competing on the Internet, Online Marketing constitutes the
multi-faceted strategies that ensure a website's targeted user traffic,
find that website, resulting in increased revenue and brand awareness.
Skills 16th anniversary
Sixteen years ago, under the initiative of Sri Sangabo Corea, Skills
Advertising and Marketing (Pvt) Ltd set forth with an ambitious vision
of tapping into the inborn creative talents of individuals and utilizing
those talents to further the commercial, social and communal aspirations
of companies and individuals through focused and creative advertising.
A decade and a half later, what differentiates Skills in today's
cluttered environment is their proven leadership as a new breed of
agency uniquely qualified in total market solutions.
Following the change of management in 2001, Skills aims to provide
their clients with the most effective media mix in order to position
their products/services above their competitors through effective,
innovative and highly customized advertising and marketing solutions.
"Today, we reflect on the accomplishments of our sixteen years, but
more importantly we are poised for an even bigger and better future,"
said MD, Ananda Samarasinghe.
Ananda Samarasinghe, who has been in the print and electronic media
fields and has vast experience in the advertising sector, has joined the
management by Priyanga Jayaweera, who has over 20 years experience in
the advertising and marketing field both locally and internationally, as
well as by L. D. Ganegoda, who has a name in the business community and
has helped take the Company to all levels of the society.
The highly professional team of creative personnel, including 4
creative directors and 3 art directors-each with close to 20 years of
experience in the field, who are passionate about their work in Skills'
biggest strength. What makes Skills stand out is that their small size
and intense professionalism makes the product exclusively tailor-made to
achieve the desired end in the market.
Based in Kirullapone, Skills Advertising and Marketing offers a full
range of marketing, advertising and public relations services for a
diverse range of products, including banking, healthcare, education,
fast moving consumer goods (FMCG), IT and software, and communications
As much as every department is essential for a complete and unique
package, the Media Department is of crucial importance to any
advertising agency. Cordial relations with media personnel are of utmost
importance and SKILLS capitalizes on the exceptional PR skills of their
media personnel to get their clients the best deals in town.
Enhancing home hygiene:
Arpico Plastishell septic tanks launched
Arpico has launched Arpico Plastishells septic tanks for improved
sewerage and sanitation.
Septic tanks are essential for sewerage from toilets and the
traditional septic tank in Sri Lanka is built from bricks or concrete.
As septic tanks are installed underground, this method often causes
problems of seepage and contamination that are unsanitary for the
residents. Arpico Plastishells Septic Tanks however are made of plastic
LLDP and withstand the pressures that underground septic tanks are
subjected to and are far more durable than the old fashioned septic
The interior of Arpico Plastishells Septic Tanks are divided with two
seperator walls forming three compartments which is unique as no other
tank in the market has this advantage. The three compartments facilitate
the flow of solid waste and prevent over-spilling and ensure no odours
even during the rainy season.
Arpico Plastishells Septic Tanks can be easily fitted to the existing
sewerage system in the home and its heavy duty lid ensures no water will
seep in even when the area is flooded. An Arpico Plastishells septic
tank can be used by an ordinary sized family.
Explaining the new concept, Brand Manager of Arpico Plastishells Ltd,
Derrick Perera said. advanced type of non-absorbent septic tank is
compliant with international standards of quality and are used in
developed nations because it eliminates all the problems associated with
traditional septic tanks. Arpico septic tanks are ideal for small homes
as well as for high rise buildings. Consumers also have the added
confidence of the proven guarantee that has been the hallmark of other
Arpico Plastishells tanks." The company has introduced a range of
products including Diesel Tanks, 3-layer Super Star Tanks, Aqua Tanks,
PAB ties up with Amana Takaful Insurance
Pan Asia Bank and Amana Takaful Insurance have collaborated to offer
Bancatakaful, under which, Takaful life policies will be offered to all
Pan Asia Bank customers through the Pan Asia Bank branch network.
This is yet another first from Amana Takaful Insurance and Pan Asia
Bank, who are rapidly moving towards the pinnacle of excellence in the
finance sector in Sri Lanka.
Takaful is an insurance system through which the participants donate
part of their contribution, which are used to pay claims for damages
suffered by some of the participants while balances goes into an
investment fund. Amana Takaful's role is to manage the insurance
operations and invest insurance contributions in line with Islamic
principles. Takaful is a novel way of insurance that is based firmly on
values of taking care of each other through trust, equality and ethics.
The policy holder has the privilege in cancelling the policy at any
given time and is entitled to withdraw the PIF along with the profit,
subject to cancellation fee. In Takaful the risk fund, that is PTF is
owned by the participants to the fund who are entitled to the surplus,
while conventional insurance it is owned by shareholders who are
entitled to the surplus.
Takaful operations are also governed not only by the regulator but
also by a council of scholars (Sharia Board) who review and confirm the
transparent nature of operations and conformity with the concept. With
Bancatakaful, Takaful life insurance solutions will be available at all
Pan Asia Bank counters, thus enabling Pan Asia Bank customers to enjoy
the superlative benefits such as Customised Basic covers, Death and
Permanent Total Disablement, with a list of supplementary covers to
choose from to suit the individual needs, including a comprehensive
hospitalization cover and Surplus Refund at the end of the policy
Director/CEO of Pan Asia Bank Kimarli Fernando said that Pan Asia
Bank is delighted to be the first bank in Sri Lanka to collaborate with
Amana Takaful and initiate a premier service to its customers in the
arena of Takaful insurance, for the entire family.
This partnership will open new doors, propelling the banking industry
to stratospheric heights. Having got valuable feedback from its Muslim
customers for the need for Sharia compliant products, Pan Asia Bank as a
"Bank of all communities", is keen to meet the needs of its customers,