MIG - leisure workshops
The Market Interest Group - Leisure sector of CIM Sri Lanka Region
with Rajarata Hoteliers Association - Sri Lanka Institute of Tourism and
Hotel Management and the Sri Lanka Tourism Development Authority
organized and conducted workshops in Sigiriya and Anuradhapura held on
February 19 and 20, at Ceylon Hotel Corporation Rest House Sigiriya and
Sri Lanka Institute of Tourism and Hotel Management, Anuradhapura.
The programs were conducted by CEO / President of Global Knowledge
Consultants Dayan D. L. Fernando and received excellent feedback.
The program held in Sigiriya, the purpose of which was to introduce
the fundamentals of Marketing to front-line managers in hotels and
restaurants in the area was attended by over 110 participants.
The program held in Anuradhapura consisted of two sessions. The
morning session targeted front-line managers and focused on
familiarising them with the basics of marketing with practical insights
to how marketing could be practised in the hospitality industry. The
evening program was pitched at senior managers and focused on promoting
Anuradhapura as a tourist destination, among both locals and foreigners.
The primary objectives for the CIM Sri Lanka Region Market Interest
Groups (MIG) are to establish, promote and practise marketing excellence
within various industry sectors. It aims to raise the level of
appreciation of marketing as a management process by inculcating
marketing thinking to a greater degree within each sector.
The Institute expects to conduct these regional workshops in
different parts of the county where there is potential for leisure