Convention Bureau bullish on giant Indian corporates, religious
The Sri Lanka Convention Bureau has mapped out strategies of
simultaneously promoting Indian arrivals successfully through MICE
tourism via the gigantic Indian corporate market while successfully
developing and promoting religious tourism.
BMICH- venue for MICE
A top rung team of 650 private sector executives from a New -Delhi
based American pharmaceutical company- Max New York will be arriving in
Colombo for a corporate conference on January 23, while there is also
currently a group of 200 Swamis and devotees housed at Hotel Taj Samudra
who have come for Ramayana excursions, visiting sites both in Colombo
and the outstations.
“There is unlimited potential for business in this segment of the
market where there are around 50,000 arrivals currently. We are
confident that these numbers will substantially increase in the future
with visas on arrivals and the Indian tourists being aware of positive
conditions and backdrop here”, Sri Lanka Convention Bureau Chairman
Prema Cooray told Daily News Business last night.
Sri Lanka Convention Bureau General Manager Vipula Wanigasekera said
that the Indian corporate and religious sectors were upbeat on arriving
in Sri Lanka for events and there was a multitude of countrywide top
rung Indian multinational corporates- IBM, Johnson and Johnson, ICICI
Bank, Deutshe Bank among a host of others and some top trade chambers
from Goa, Malabar, Bangalore and New Delhi, upbeat about hotels and
leisure opportunities here.
Cooray said that the present success was based on the series of
promotions that it had done in the Indian cities of Bangalore, Hyderabad
and Guragon adjacent to New Delhi last year, the latter of which
coincided with the Confederation of Indian Industry Summit with whom the
Bureau partnered for the event.
In this context, a team headed by Cooray will be in Bombay from
January 18 to 23 to promote Ramayana tourism for which a large number of
Indians are passionate and ecstatic about. Sri Lanka has 52 Ramayana
sites and devotion and interest has been evinced among Indian tourists
with the current 200 member delegation having visited 14 of them,
Cooray said that of the Rs. 1 billion which has been collected from
the Tourism CESS, over 70 per cent has been channelled for promotions
which should also bring positive results for 2009.