FH Studio Collection to be launched
FH Studio Collection, the most exclusive and most innovative designer
collection by Men's Fashion Consultant and Managing Director of Sri
Lanka Men's-wear specialist Hameedia, Fouzul Hameed, which was well
received at the previously held Colombo Fashion Week, will be formally
"FH is for the man who wants to be modern and elegant. FH Studio
Collection is high fashion but is also 'wearable' in Sri Lanka without
being perceived as overdressed", Fouzul Hameed stated commenting on his
latest fashion creation.
Models in exclusive FH Creations
"At present, though a formal launch has not taken place, we have
displayed a few creations which come under the FH Studio Collection in
our flagship store in Wellawatte. The comments and queries from those
who have seen these samples have been very encouraging", he added.
The FH Studio Collection, which was applauded by local as well as
foreign designers at the previously held Colombo Fashion Week, consists
of several segments. The "Work and Rock" segment comprises modern
work-wear for the summertime.
Garments made of comfortable and lightweight, yet classy and modern
fabrics such as linen come under the "Relaxed Elegance" segment. This
segment too is very much suited for summertime and tropical weather
conditions. Eveningwear and partywear made of vibrant, textured fabrics
belong to the "Celebration - Night & Day" segment.
"Fouzul's new FH Studio Collection was very fresh, it was in line
with international men's-wear trends, it was sharp, slick and finished
beautifully. It was targeted at exposed Sri Lankan consumers.
The FH Studio Collection was a nice surprise from Hameedia," the
founder of the Colombo Fashion Week, Ajai Singh stated.
Hameed has pioneered the innovation of the Envoy, Le Bond and
Signature brands through his men's fashion store Hameedia. While all
three of these brands are very popular in Sri Lanka, Envoy is fast
moving in South Asian and European countries as well.